Tsvetomira Lyubenova
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Senior Demand Generation Manager
Austin, Texas, United States
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Jobs
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Senior Growth Marketing ManagerZelloMar 2025 - Current (1 year 8 months)Driving strategy and execution of growth marketing initiatives that generate pipeline with mid-market and enterprise brands. Leading Account-based marketing (ABM), lead nurturing, and digital advertising programs in collaboration with cross-functional teams, including Sales, Product, and RevOps.- Senior Demand Generation ManagerBigCommerceSep 2023 - Dec 2024 (1 year 4 months)●Role impacted by non-performance related workforce reductions● - Orchestrated integrated marketing programs generating pipeline: GTM strategy, execution, budget management, KPI reporting, data analysis and optimization. Built pilot campaigns from scratch targeting SMB and enterprise retail/B2B brands: Competitive Displacement, Verticals, Omnichannel. Cross-team collaboration with Sales, Product Marketing, Events, RevOps. Relationship management: partners, vendors, and agencies. - Build Account-based marketing motions campaigns in 6sense, targeting ICP lists of existing leads in our database, as well as expanding targeting to look-alikes and intent-based audiences. Achievements: - Competitive Displacement and Vertical campaigns results (FY2
- Demand Generation ManagerBigCommerceFeb 2021 - Sep 2023 (2 years 8 months)
- Marketing Campaign ManagerAlertMediaOct 2019 - Jan 2021 (1 year 4 months)• Planned and executed end-to-end demand generation programs in line with sales opportunity and revenue goals
• Managed multi-channel campaigns to drive enterprise MQLs and sales pipeline: research, content and channel strategy, execution, analysis, and Salesforce reporting
• Ongoing testing and optimization of creative, channels and audiences
• Data analytics: web, social media, competitive analysis
• Partnered with the entire marketing and sales teams to ensure campaigns are on track and meeting goals
• Vendor project management: 3rd party vendors and contractors - Marketing Account ManagerScratch Marketing + MediaJan 2017 - Sep 2019 (2 years 9 months)I am a digital, data-driven marketer with a solid integrated B2B marketing and project management experience, who:
• Builds and manages demand generation campaigns across paid, owned and earned channels: LinkedIn, Twitter, Facebook, Google AdWords, Display Advertising, Retargeting, Paid Content Syndication
• Drives account-based marketing (ABM) programs: audience segmentation, content strategy, campaign execution across channels
• Content strategy: works with content writers, designers, and programmers to produce campaign content and enable proper data capture, tracking and optimization
• Email marketing: manages email campaigns from start to finish, incl. copywriting, audience segmentation, set-up of email campaigns in - Senior Account ExecutiveScratch Marketing + MediaOct 2014 - Dec 2016 (2 years 3 months)
- MMarketing and Social Responsibility ExpertOct 2010 - Mar 2013 (2 years 6 months)• Managed 30+ corporate donors portfolio, incl. global companies (Cargill, Core Assets, Oriflame, Raiffeisen bank, among others)
• Managed fundraising and promotional campaigns
• Developed promotional web and print materials about the charity’s services, website news, e-newsletters, press releases, online/social media coverage
• Events management support: charity gala dinner for 300+ guests, charity raffles, outreach campaigns
• Responsible for donor cultivation and stewardship, incl. nurturing relationships with individual supporters
• Managed staff training with international experts in child development, psychology, and foster care
• Managed the organization's web content, incl. campaign microsites and landi - Business Development ExecutiveKPMGDec 2008 - Oct 2010 (1 year 11 months)• Coordinated international teams for the preparation of RFPs for advisory projects for the European Union, World Bank, EBRD, and other international donors
• Identified potential project opportunities in the public sector that fed into the project pipeline of the company
• Coordinated and designed joint applications for public tenders for audit/advisory services ($500K+ in value)
• Played key coordination and reporting role in advisory and audit projects for the Bulgarian government (Ministry of Regional Development, Ministry of Public Administration) - PExpert EU Programs and GrantsPrime ConsultingMar 2007 - Dec 2008 (1 year 10 months)• Advised Bulgarian municipalities, NGOs and private clients on projects generation, development and implementation of EU funded programs
• Grants writing for EU funding for urban infrastructure projects
• Participated in the development of guides for successful grant writing
• Organized training for grants writing and project management, study trips in Bulgaria and Hungary
• Was part of the team which developed the framework program 2007-2013 of the Bulgarian Ministry of Culture as direct beneficiary of the EU-funded Regional Development Operational Program 2007-2013 - NProject assistantNational Business Development NetworkSep 2006 - Feb 2007 (6 months)Developed project proposals for EU funded programmes Prepared progress reports Translated from/to Bulgarian/English, updated the organization's website
- RCoordinatorRule of Law InstituteFeb 2005 - Jul 2005 (6 months)Organized conferences, seminars and weekly members meetings Managed the website's content updates Prepared monthly newsletters Updated the organization's members with the latest development in human rights in Europe Prepared projects proposals for international donors
- Customer Relations SpecialistThe Inline GroupFeb 2003 - Mar 2004 (1 year 2 months)Managed relationships with the company's customers Organized telemarketing campaigns: planning, script development, execution, reporting Delivered company presentations to prospects
Education
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- MQualification Marketing ProgramM3 College, BulgariaJan 2012 - Jan 2013 (1 year 1 month)
- master, Master of Arts (M.A.) Public Policy Media and Telecommunications StreamCentral European UniversityJan 2005 - Jan 2006 (1 year 1 month)
- bachelor, Bachelor of Arts (B.A.) European Studies Economics StreamSofia University St. Kliment OhridskiJan 2001 - Jan 2005 (4 years 1 month)
- IHigh school diploma Spanish Language and LiteratureInstituto Bilingue Miguel de CervantesJan 1996 - Jan 2001 (5 years 1 month)