Juliana Uribe Villegas

Social Innovator of the year 2026 Collective Action

Schwab Foundation for Social Entrepreneurship

Jan 2026 - Current (9 months)

Fellow Ashoka

Ashoka Región Andina

Mar 2025 - Current (1 year 7 months)

Fellow Skoll

Skoll Foundation

Mar 2025 - Current (1 year 7 months)

Acumen Fellow 2021

Acumen Academy

May 2021 - Current (5 years 5 months)

Founder and CEO

Movilizatorio

Jun 2016 - Current (10 years 4 months)

Movilizatorio is a citizen engagement and social innovation lab for Colombia and Latin America. We design, test and scale civic tech solutions and campaigns to empower citizens in urban and rural areas. We build technological infrastructure, train local NGOs and leaders, do research and create and share knowledge.

Senior Strategist

Purpose | www.purpose.com

Jun 2014 - Sep 2016 (2 years 4 months)

Purpose’s global strategy team is pioneering new ways to empower the world’s citizens to create social change. This can apply to any issue from saving a local school to ending modern slavery. We work with top global partners such as The Gates Foundation, Google, and the ACLU to develop strategies, platforms, technologies, and organizations to tackle social challenges and have a positive impact in the world.

As a Senior Strategist at Purpose, I lead multi-disciplinary project teams to devise strategic interventions that address these problems. I hold primary responsibility for project, client, and team management, as well as developing the overall strategy and vision for the work, project planning and budget management, tech devel

Proyect Manager

Compartamos con Colombia

Jul 2013 - May 2014 (11 months)

Compartamos con Colombia is the leading social innovation not for profit consulting firm in Colombia.
- Designed the strategy and the financial, organizational and legal model of the Organization that will manage 90 Educational Parks in villages around Medellin, Colombia. Project with a USD 100 million initial investment.
- Led and coordinated the 6 consultants team and the pro bono advisory firms for the design of the Organization such as McKinsey&Co., Deloitte and PrietoCarrizosa.

E

Co-Founder

ESCALA Educación para todos

Jun 2012 - Jun 2020 (8 years 1 month)

ESCALA is a social innovation start-up that seeks to provide pre-paid tuition services via small monthly payments to low-income families, helping them afford college education for their children. Prizes: #1 in Ventures Colombia’s entrepreneurship competition 2014, TOP 4 in Harvard Business School Social Enterprise Track Venture Competition 2014
- Design the strategy and build the business and execution plan for Escala.
- Fundraise, seek impact investors for the project and design the on-line platform
- Lead stakeholder engagement of universities, government, social innovation centers, digital partners, among others.

Marketing Director

ProColombia

Proexport Colombia is the agency that promotes the country as an investment and tourism destination, fosters Colombian exports and manages its country brand.
- Directed the design and implementation of the marketing and communications strategy in more than 15 countries aimed at positioning Colombia as a safe tourism destination. In 2010 visitors increased by 10%, the highest growth in the Americas and investment in tourism doubled.
- Improved Colombia’s image in the world through innovative strategies such as: developing the “Colombia, the only risk is wanting to stay” campaign, considered a success case in country promotion by the UN World Tourism Organization, and advertised in CNN, FOX and GoogleAdds worldwide; launching the

Junior Advisor in Tourism Promotion

ProColombia

- Promoted Colombia as tourism destination in the Italian, Spanish, German, and British markets, achieving an average increase of 8.9% of tourism from those countries in 2006.
- Designed and executed the marketing strategy and led the negotiations of public-private and inter-institutional agreements for the promotion of tourism to Bogota and the Amazon achieving funding for USD 1 Million.

Deputy Vice President Strategic Communications Division

FTI Consulting

Leading public affairs and strategic communications consulting firm in Colombia.
- Led key projects and accounts in the strategic communications division in order to develop relationships among government, media and private sector and build strong reputations. Among my clients were The Coca-Cola Company Colombia, One Laptop per Child, Ciudad Empresarial Sarmiento Angulo, the Council of the American Enterprises in Colombia, the Port of Cartagena, Corredores Asociados, Diaco Gerdau and Progreso Guatemala.
- Designed the strategy for the Chamber of Commerce of Bogota to foster a major alliance aimed at establishing a plan with long-term goals engaging private-public actors, academia and NGOs.
- Led and coordinated teams of 3 to

Consultant

ECONÓMICA Consultores

Consulting agency specialized in economic analysis for the public sector.
- Evaluated the socioeconomic impact of the “Roads for Peace Project” achieving political and quality control to the program led by the National Government and CAF Development Bank of Latin America.
- Diagnosed the opportunities for growth of the hydrocarbon sector in Colombia.

C

Project Manager

Copa America Peru 2004

Main regional soccer championship in Latin America
- Managed Futbolandia 2004, the official promotional platform for the sponsors of Copa America.
- Built alliances, generated the financial plan and led the marketing, communications and sales teams accomplishing more than 700.000 visitors and USD 1.5 million in sales
- Guided and trained a 20 person team

Director of International Relations for the City of Bogota

Secretaría General - Alcaldía Mayor de Bogotá

The Office of the Director of International Relations coordinates the promotion, cooperation, and internationalization of the city.
- Headed the city’s international relations for promotion and cooperation with media, cities and governments.
- Led the design and execution of the city’s international marketing strategy for the U 20 Football World Cup in Bogota.
- Built alliances raising funds for social responsibility projects for US 7 million and released the International Cooperation Public Policy in partnership with 80 actors from NGOs and the international community.
- Led a team of 17 professionals and consultants. Responsible for a US 2 million budget.

Senior Advisor in Marketing, Communications and Tourism Promotion

ProColombia

- Innovated by generating the first on-line marketing plan for Colombia as a tourism destination advertising the country in GoogleAdds, Expedia.com and Despegar.com among others.
- Trained Colombian tourism companies in on-line advertisement, e-business and trade fair participation.
- Conceptualized the model for participation in world tourism fairs for the country.
- Coordinated national and local government representatives through the creation of Colombia’s National Network of Tourist Information Points as part of the country’s Policy on Com

Juliana Uribe Villegas

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Juliana Uribe Villegas

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