Anwar Bandeker

Head of Key Accounts

Groundswell

Feb 2025 - Current (1 year 9 months)

• Develop effective Key Account Strategy and negotiated Trading Terms to drive revenue growth.
• Identify and listed company products at major retailers to expand market presence.
• Manage 3rd party Sales and Distribution Partners to ensure successful partnerships.
• Develop robust Sales and Promotional Plans to increase brand visibility and sales.

H

Head of Sales Modern Trade

Nov 2023 - Jan 2025 (1 year 3 months)

• Managed sales team and distributors to enhance service delivery effectiveness.
• Cultivated professional relationships with key account stakeholders to increase market share.
• Restructured sales team and calling cycles to achieve 20% revenue growth.
• Optimized payment terms to bring credit outstanding in line with 30-day timeline.

M

Head Market

Monument Distillers Nigeria, Lagos

Jan 2023 - Dec 2024 (2 years)

Conduct research to determine growth opportunities in the Nigerian formal market to expand Monument Distillers' presence. Formulate and execute comprehensive sales strategies for Monument Distillers in the Nigerian market Identify, recommend, and implement optimal sales practices with the sales team. Oversee sales and cost budgeting and planning. Create trade marketing plans tailored to the Nigerian market to benefit Monument Distillers and business partners.

B

National Account Manager

B2C Premium Drinks Company

Apr 2019 - Nov 2023 (4 years 8 months)

B

National Key Account Manager

Brand to Consumer Premium Drinks, Cape Town

Jan 2019 - Dec 2023 (5 years)

Directed end-to-end management of key accounts, including Shoprite/Checkers Group and Pick n Pay. Established call cycles for representatives and 3rd party agents. Designed and executed promotion plans with major retailers. Analysed consumer trends and suggested above-the-line promotional activities. Adjusted trade spend and terms to enhance account profitability.

P

Self Employed

Palmo Meat.

Feb 2018 - Apr 2019 (1 year 3 months)

Assisting Family business grow their market share. Business is a Meat processing business and I assisted in setting up sales processes and improving TT with various Independent Wholesalers

National Account Manager

Royal Swinkels

Jun 2014 - Jan 2018 (3 years 8 months)

Develop Non Alcoholic Beer category in Top end Grocer Channels in SA.( Shoprite/Checkers, PnP, WW) Develop strategy to increase distribution network. Sales Volume and Value Forecasting . Budgeting Motivation and Management of Sales and Distribution agents Trading Terms Negotiation Negotiate National Price and Value add consumer promotion with Top end Customers Identify and develop RTM for Non - Alcoholic category

National Key Accounts Manager

Royal Swinkels

Jun 2014 - Jan 2018 (3 years 8 months)

Analyse and Develop business plan to grow the Non Alcoholic beer category in South Africa. Manage and lead 3rd party Distributors and Sales team to achieve business plans goals

B

Customer Manager

Bavaria SA NV (Pty) Ltd., Cape Town

Jan 2014 - Dec 2018 (5 years)

Managed national accounts including Shoprite/Checkers, Pick n Pay, Woolworths, and independent accounts Aligned 3rd party and internal sales teams with long-term commercial plans. Contributed to the marketing management team to lead all marketing initiatives. Educated category buyers on the innovative concept of non-alcoholic beer. Conducted annual sales and financial forecasting, budgeting, and budget allocation.

National Customer Manager Shoprite/Checkers

Tigerbrands

Jul 2010 - May 2014 (3 years 11 months)

Budgeting Forcasting TT negotiations Pricing negotiations Strategy plans and implementation

P

Sales and Marketing Executive

Premier Fishing

Aug 2006 - Jun 2010 (3 years 11 months)

Manage P&L by country Develop new international markets Forecasting, Budgeting Identify new international markets, Channels and products Manage International customers expectations

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Anwar Bandeker

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