Melissa Rightor

Sr. Channel Marketing Manager

PASSWORD

Sep 2025 - Current (1 year)

Quizmaster

Geeks Who Drink

Feb 2022 - Dec 2024 (2 years 11 months)

Host weekly trivia for those with curious minds and a thirst to quench.

Sr. Growth Marketing Manager, Americas

Ivanti

Nov 2021 - Oct 2025 (4 years)

As the Sr. Growth Marketing Manager at Ivanti, I spearheaded the development and execution of an ABM strategy across North America, resulting in a significant increase in marketing-sourced pipeline. Additionally, I successfully launched and scaled a demo webinar program that generated substantial pipeline and bookings, earning me a Global MVP Award. I effectively managed a substantial annual budget across third-party programs, optimizing spend for maximum ROI. Key Wins: • Influenced $400M+ in pipeline through ABM. • Scaled a global program from scratch contributing $75M+ to pipeline. • Earned Ivanti Global MVP Award.

Sr. Manager, Partner Marketing

Quantum Metric

Dec 2020 - Oct 2021 (11 months)

In my role as Sr. Manager, Partner Marketing at Quantum Metric, I led the development and execution of joint GTM strategies with 30+ partners, resulting in $6M+ total partner-sourced pipeline in less than one year. I managed partner onboarding, content co-creation, and field programs for top-tier tech alliances, securing executive engagement with industry giants like Google Cloud, Salesforce, Adobe, and Deloitte. Key Wins: • $6M+ total partner-sourced pipeline in less than one year. • Secured executive engagement with top-tier tech alliances.

Senior Marketing Manager, Americas

Cherwell Software

Jul 2020 - Dec 2020 (6 months)

Acquired by Ivanti In my role as Senior Marketing Manager at Cherwell Software, I spearheaded the marketing and campaign strategy for the Americas region. By aligning sales and marketing efforts, organizing corporate and regional events, and focusing on demand generation, I successfully met pipeline goals and drove brand awareness. Despite an organizational reorg, my leadership during the transition by Ivanti ensured a seamless integration and continued marketing success.A

Demand Generation Manager

SambaSafety

Jan 2020 - Jul 2020 (7 months)

In my role as a Demand Generation Manager at SambaSafety, I led the development and execution of integrated GTM programs and ABM strategy, resulting in double-digit YoY pipeline growth. I managed marketing execution and KPIs across various channels, including paid social, programmatic, and webinars. Additionally, I successfully launched a partner marketing program, evaluating and engaging with over 75 partners to build a tiered ecosystem for enablement and growth. Key Wins: • Increased marketing team capacity by 60% through new hires and processes. • Delivered 18+ events and multiple campaigns annually, supporting full-funnel growth. • Created scalable partner marketing operations from the ground up.

Marketing Manager

SambaSafety

Jun 2019 - Jan 2020 (8 months)

Partner Marketing Strategist

SambaSafety

Jan 2019 - Jun 2019 (6 months)

Marketing and Digital Manager

Camber Outdoors

Jan 2018 - Jan 2019 (1 year 1 month)

In my role as the Marketing and Digital Manager at Camber Outdoors in Boulder, Colorado, I spearheaded content, digital marketing, and event strategies for partner-facing events. By managing sponsorships and optimizing the website, I achieved a 20% revenue growth through increased partner engagement and event attendance.

Marketing Specialist

Snell Wilmer

Mar 2016 - Dec 2017 (1 year 10 months)

In my role as a Marketing Specialist at Snell & Wilmer in the Greater Denver Area, I was responsible for driving business development for a team of 30+ attorneys. I managed public relations efforts, external communications, and organized various events, including the annual marquee customer event. Through my strategic marketing initiatives, I successfully enhanced client engagement and satisfaction, contributing to the overall growth of the firm.

Assistant Director of Marketing Communications

The Iliff School of Theology

Jun 2014 - Mar 2016 (1 year 10 months)

Drove awareness of programs, community development, and educational contributions through content strategy, social engagement, and website refresh.

Editorial Intern

BizWest Media LLC

Sep 2013 - May 2014 (9 months)

Composed a variety of breaking and daily news stories that posted on bizwestmedia.com; Responsible for feature, enterprise and profile stories for bi-weekly print editions and ancillary publications; Worked with editors and reporters on brainstorming, supplemental reporting and special events. • Top of the Rockies award from SPJ Colorado Pro - First Place in Business: General Reporting for "After the deluge," which covered the 2013 September flood. The award was given to the BizWest Media reporting team for coverage as a whole.

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