Heather Barry

Heather Barry

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Apostle of the Data Agnostic|Champion of Clients|Eternal Student of Tech|Seeker of Challenges|Master of Comic Relief|Tamer of Lions
Arlington, Texas, United States
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Résumé

Jobs verified_user 0% verified
  • Retentioncom
    Technical Operations Engineer
    Retentioncom
    Apr 2025 - Current (1 year 4 months)
    At Retention.com, I work across engineering, product, and customer success to troubleshoot and resolve complex issues involving JavaScript, API integrations, and custom event flows. I serve as a key technical escalation point, collaborating closely with internal teams to deliver quick and reliable solutions. I lead solution design for high-value clients, validate and optimize payloads, improve internal tooling, and create implementation plans that streamline setup and drive ROI. I also support sales as a solutions engineer, scoping technical needs and conducting demos that align product capabilities with client goals. Key highlights: Build custom JS payload validators and diagnostic tools for smoother client integrations Lead technical sco
  • Soul Machines
    Senior Engineer I – MarTech Engineer
    Soul Machines
    Mar 2025 - Jul 2025 (5 months)
    In this role, I led the optimization and implementation of Martech solutions to strengthen marketing data infrastructure and enable rapid, data-driven decision-making. I focused on delivering quick, effective results without over-engineering by leveraging hands-on experience with Segment.io (and similar CDPs), GTM, and diverse marketing stacks. This role required senior-level expertise, familiarity with multiple Martech stacks, and the ability to rapidly shore up data pipelines and systems to empower marketing teams to execute with confidence. Key Achievements & Responsibilities: Optimized and scaled marketing data pipelines, ensuring reliable, actionable insights across products and platforms. Managed and enhanced Segment.io to unify and
  • NerdJoy LLC
    Owner/Primary Martech Engineer
    NerdJoy LLC
    Feb 2025 - Current (1 year 6 months)
    Martech Consulting That Doesn’t Suck. https://nerdjoy.tech I lead NerdJoy LLC, a boutique consulting firm focused on helping marketing and operations teams streamline their MarTech and AdTech stacks. We specialize in building custom integrations, automations, and API-based workflows between tools like Segment, Braze, Klaviyo, Cordial, Stripe, Okendo, and more. From syncing customer data across platforms to cleaning up tracking logic and building robust lifecycle flows, we deliver scalable technical solutions that reduce manual overhead and drive ROI. We partner with eCommerce brands, SaaS companies, and agencies as a go-to expert for data-driven marketing infrastructure. Key highlights: Build and maintain real-time sync scripts for platfo
  • Twilio
    Solutions Architect
    Twilio
    Mar 2024 - Feb 2025 (1 year)
    Help customers instrument Segment APIs across their stack (web, mobile, server) and maximize the value generated from the many end tool and warehouse integrations Segment supports Complete on-boarding engagements within budget and scope Design a data structure that will gracefully flow downstream into integrations or SQL warehouses Develop and iterate on internal processes to ensure consistency across our on-boarding engagements Work closely with the product team to improve customer success across our entire platform Become a guide on the code base and functionality of the Segment platform, libraries, and integrations.
  • Segment
    Solutions Architect
    Segment
    Mar 2024 - Feb 2025 (1 year)
    Help customers instrument Segment APIs across their stack (web, mobile, server) and maximize the value generated from the many end tool and warehouse integrations Segment supports Complete on-boarding engagements within budget and scope Design a data structure that will gracefully flow downstream into integrations or SQL warehouses Develop and iterate on internal processes to ensure consistency across our on-boarding engagements Work closely with the product team to improve customer success across our entire platform Become a guide on the code base and functionality of the Segment platform, libraries, and integrations.
  • Actian
    Customer Success Engineer
    Actian
    Oct 2023 - Mar 2024 (6 months)
    A fantastic team and company!
  • PebblePost
    Technical Account Manager
    PebblePost
    Aug 2022 - Sep 2023 (1 year 2 months)
    Manage the implementation and onboarding of new brands, which includes identifying technical solutions, JavaScript tag implementation, CRM onboarding and customization Provide customer service through resolution of technical issues raised by customers and internal teams in a fast-paced environment Build strong relationships with key brand technical stakeholders Make sure all deliverables arrive in good order, on time, and fulfill customers’ requirements Communicate the onboarding progress to both internal and external teams Function as a frontline technical resource for “best practice” and informal customer questions Collaborate with Product and Engineering teams to provide feedback that shapes the platform, future products, and features Pr
  • Cordial
    Technical Account Manager
    Cordial
    Jul 2021 - Aug 2022 (1 year 2 months)
    Responsible for supporting the technical success of a portfolio of Cordial’s clients in conjunction with our team of Client Success Managers (CSM). The TAM is the primary technical point of contact for our clients, a deeply involved client-facing partner, and works diligently to advocate and align technology and expertise on behalf of the client. The TAM has the technical aptitude to bridge the conversations and project work between our clients and Cordial’s product and engineering teams. This role supports our CSM’s in owning the technical relationship with our clients and driving deeper platform adoption. Key focus areas include owning the technical client relationship and being willing to roll up your sleeves to get “dirty”, empowering o
  • CataBoom
    Project & Delivery Manager
    CataBoom
    Oct 2019 - Jul 2021 (1 year 10 months)
    Responsible for building and delivering CataBoom gamification projects from conception through launch across multiple clients as well as training new employees and clients on the custom platform. High-level client interaction on a daily basis to enable client success. Conception and delivery of new internal processes and procedures to bring cohesiveness and efficiency to Delivery/Customer Success team. Responsibilities include: • Translate campaign requirements into campaign configuration settings • Setup new campaigns, set permissions and configure settings according to defined requirements • Load and configure prize tables and schedule prizes based on campaign budget • Review creative designs and align form and message styles to match •
  • MinistrySafe
    Technical Manager
    MinistrySafe
    May 2019 - Oct 2019 (6 months)
    Overall technical supervisor including website/app development roadmaps, correspond and manage offsite developers, assist with all technical (software, hardware, web/app) troubleshooting, setup, etc
  • T
    PT Database Admin/Social Media & Website Manager
    The Zike Group
    Aug 2018 - May 2019 (10 months)
    Handled SQL database migration, standardization, reporting, etc
  • H
    Founder
    Heathers Homeroom Tutoring
    Jan 2018 - May 2020 (2 years 5 months)
  • Michael Jordan College Prep
    Director
    Michael Jordan College Prep
    Sep 2016 - Jan 2018 (1 year 5 months)
    Handle day-to-day business functions including management of tutors & tutor assignments (balancing workload, managing materials, supervising programs, etc) and handling customer feedback. Manage and complete multiple projects based on current business needs as well as future growth plans. Assist with marketing including social media, website, etc.
  • Michael Jordan College Prep
    ACT/SAT Test Prep Tutor
    Michael Jordan College Prep
    Dec 2015 - May 2019 (3 years 6 months)
    Create and implement customized tutoring plans for students based on academic history, learning style, content strengths and weaknesses, college and score goals, etc. Provide expert one-on-one, private tutoring on a weekly basis.
  • L
    Education Data Analyst
    Las Cruces Public Schools
    Jan 2015 - Oct 2015 (10 months)
    Work with data systems, conduct research, evaluate programs, and provide current and timely data analysis for various stakeholders. Meet professional obligations and district goals through efficient work habits such as: meeting deadlines, honoring schedules, and coordinating with peers. Knowledge of relational database theory and design and experience manipulating large relational databases; proficient in the integrated use of Excel, MS Access and Structured Query Language (SQL), assessment systems, and student information systems. Assists in designing, maintaining and managing various data collection projects and activities. Update and maintain student information, assessment data, in a systematic manner. Ability to conduct research. Analy
  • New Mexico State University
    Programmer Analyst, Intermediate
    New Mexico State University
    Jun 2012 - Jan 2015 (2 years 8 months)
    Heavy use of SQL (TOAD) to assist functional offices with operational tasks. Analyze current processes and recommend long term solutions to assist with on-going tasks to streamline/automate office procedures, requires extensive knowledge of Banner system, Oracle database and ODS warehouse. Fully understand relationship of data across modules and how a single change in processing can affect all other departments. Perform web application development and maintenance. (Systems include Scholar Dollar$, NSR, QuickConnect). Determine and process security requests for student and financial systems with data custodian approvals. Provide phone, email and walk-in support for students, faculty and staff relating to INB Banner, SSB (MyNMSU), Cognos, UC4
  • Selfemployed
    Virtual Assistant & Social Media Marketer
    Selfemployed
    Aug 2011 - Dec 2013 (2 years 5 months)
  • C
    Office Manager/Project Assistant
    Circle Development LLC
    Aug 2011 - Jun 2012 (11 months)
  • P
    Project Manager
    Promus Energy
    Aug 2011 - Jun 2012 (11 months)
  • US Department of State
    Intern
    US Department of State
    Jun 2011 - Aug 2011 (3 months)
  • D
    Accubar Manager & Account Rep
    Dickersons Catering
    Dec 2010 - May 2011 (6 months)
  • H
    Database Administrator & Event Assistant Manager/Vendor Manager
    Helping Hands Event Planning LLC
    May 2010 - Dec 2010 (8 months)
  • L
    HomeFinder Ad Representative
    Las Cruces SunNewsReal Estate Press
    Oct 2008 - May 2010 (1 year 8 months)
  • H
    Owner/Web Developer
    HBK ServicesSelfEmployed
    Jan 2008 - Dec 2015 (8 years)
  • D
    Bar Manager
    Dickersons Catering
    Jan 2008 - Jul 2009 (1 year 7 months)
  • L
    Classified Advertising Representative
    Las Cruces SunNews
    Jul 2007 - Jul 2008 (1 year 1 month)
  • C
    Regional Manager
    Cottonwood Financial dba The Cash Store
    Jul 2004 - Feb 2006 (1 year 8 months)
Education verified_user 0% verified
  • Nucamp Coding Bootcamp
    Full Stack Coding
    Nucamp Coding Bootcamp
    Jan 2023 - Jul 2023 (7 months)
  • New Mexico State University
    Bachelor of Business Administration - BBA, Information Systems w/Management Minor
    New Mexico State University
    Jan 2008 - Dec 2011 (4 years)
    Graduate Dec 2011; current 3.5+ cumulative GPA; Associate's degree awarded December 2009; Named to Dean's List for the Business College (last semester 4.0 GPA)
Projects (professional or personal) verified_user 0% verified
  • S
    Skincare App w/SkinElite
    Aug 2025 - Current (1 year)
    Full-stack data and backend engineer leading all technical development on a consumer mobile platform — spanning backend API design, database architecture, automated data pipelines, web scraping and data mining, AI/LLM integration, and cloud infrastructure. Design and operate a multi-source ETL system ingesting and reconciling data from 46+ heterogeneous sources, production PostgreSQL APIs serving a live iOS application, LLM-powered content generation and semantic search pipelines, Playwright-based scrapers with anti-bot bypass, automated image processing at scale, and full AWS infrastructure managed via CDK. Work spans the full technical stack independently — from raw data acquisition through enrichment, synthesis, and real-time API deliver
  • M
    Martech Engineer – Soul Machines
    Mar 2025 - Jul 2025 (5 months)
    Led multiple initiatives to optimize customer data flows and marketing automation. Highlights: Designed and simplified Braze Canvas email flows to improve trial-to-paid conversion rates for Soul Machines Studio. Built Segment-based event tracking for subscription usage and trial lifecycle events, enabling personalized messaging and accurate reporting. Integrated Stripe webhook events into Segment to feed live subscription and usage data into Braze.
  • T
    True Fit → Segment Integration – Todd Snyder
    Engineered a custom connector for True Fit’s Content API to send fit profile data into Segment. Created scripts run a backfill and to fetch newly created or updated profiles every 12 hours. Validated email and customer identifiers to maintain data integrity. Enabled marketing teams to use fit data for personalized product recommendations and tailored campaigns.
  • R
    Re:amaze → Segment Integration – Todd Snyder
    Developed a GitHub Actions-based sync that connects Re:amaze customer support data to Segment including a backfill script and a daily sync script. Pulled contact profiles and conversation threads via Re:amaze API. Implemented smart deduplication, timestamp logic, and attribute mapping to maintain clean customer profiles. Configured automated runs to keep Segment data continuously updated without manual intervention.
  • O
    Okendo → Segment Integration – Todd Snyder
    Built a custom integration to stream review data directly into Segment. Filtered out anonymous or incomplete reviews to ensure only actionable data was sent. Batched and deduplicated review events, including reviewer info, ratings, sentiment, media, and reward details. Implemented backfill logic to sync a full year of historical review data and a daily sync script while respecting API rate limits.
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