Satyam Kantamneni

Who among us has escaped the experience of contacting customer service only to be stuck on the line with them, seemingly getting nowhere, in a loop of frustration and delays for 30+ minutes? So often we are left dissatisfied and annoyed and end up viewing the brand less favorably. It's not the fault of the customer service agent. They are likely working with a clunky Frankenstein of a system - we can hear them typing away checking multiple sources. They would no doubt be happier if they could also give us an answer and solution easily. It's not our fault. We believed the marketing message when we were inspired to purchase the product or service and enjoy the promised benefits. It's not even the fault of the marketing team. They aren't responsible for the system design or end-to-end user experience. The issue lies with the system design (or lack thereof). No amount of slick advertising, pretty screens or pure features will make up for a lack of key questions in design. "What does the user think? What does the user feel? What does the user want? What does the user need?" Because a product, an experience, a brand exists always and only for those users. I am the leader of a team of California-based analysis and development specialists at UXReactor who uncover and understand users' needs to architect an end-to-end experience for which they'll happily pay a premium. We help organizations bypass the competition with an uncopyable competitive advantage. We transform experiences so that you no longer have to compete on features. You're architecting entirely unique, end-to-end experiences and differentiating yourself in such a profound way, that it's virtually inimitable. First users. Then experience. Then Design. Always. Understand more about what's possible with excellence in UX by reading our case studies.