Volha Zaitsava
About
Detail
Head of Content & Localization (Mobile & Web)
Minneapolis, Minnesota, United States
Résumé
Jobs
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- FHead of Content and LocalizationFulfilling Inc USbased affiliate of GismartJul 2024 - Current (2 years 2 months)
Head of Content & Localization (Mobile & Web)GismartMar 2023 - Current (3 years 6 months)Responsibilities ► Lead, coach, and inspire a diverse team of 8 ppl, comprising 2 Content Managers, 2 Copywriters, 2 Localization Managers, and 3 Music Editors. ► Conduct regular 1-1 sessions, daily check-ins, and weekly meetings to guide the team's growth, facilitate personal development plans, and conduct performance reviews. ► Manage the creation of content assets that fuel campaigns and narratives, incl. long-form content, UI/UX copy, scripts, blog posts, videos, music tracks, emails, social for 10+ mobile apps spanning Health & Fitness, Music, and Utilities niches. ► Oversee the localization and internationalization process for 25+ languages. ► Write, copyedit a wide range of texts, paying particular attention to linguistic and cult- Content Manager/ Copywriter/ UX/UI WriterGismartSep 2022 - Mar 2023 (7 months)
- Head of Content, Localization & Support (Mobile Development)VervAug 2021 - Aug 2022 (1 year 1 month)Data informed content creation and improvement – production and experiments • Full-cycle content production from concept to the final release. Trend & market research, internal analytics > content production (team & outsource) > delivering content to the app using CMS > content tests (iOS). • Monitoring & evaluating performance of the content • Content strategy and OKR, Co-creation of the company's Tone of Voice strategies • Close cooperation with PdM, Design, Creative, Dev and Marketing teams for a successful content vision implementation. • Leading a team of 1 content, 1 localization & 3 support team members, including PDP and organizing work processes. • Tools: Wordpress, CMS, Figma, Asana, Jira, Visual Studio Code, Adobe Premiere Pro, C
- Content Manager & Blog Writer/EditorVervDec 2017 - Dec 2021 (4 years 1 month)- App content creator, editor and blog writer with over 70 publications. - In charge of the company’s blog about healthy living (research and analysis of information, writing blog articles, performing all technical and editorial activities related to the blog (WordPress), proofread. - Communications with current and potential contractors, proofread and editing of legal documents, negotiating costs, calculating risks. - Responsible for creating and updating a full range of content for mobile apps and website, including uploading the said content into CMS, build testing.
- BInterpreter/TranslatorBusiness Choice LLCJul 2015 - Dec 2017 (2 years 6 months)- Rendering a full range of consecutive, simultaneous and written translation services to Falcon Club Sports and Entertainment Complex and Marriott Hotel (Minsk based) + EBRD- and NIB- financed SWECO/SIDA water treatment and other projects. - Interpreting of meetings, negotiations, interviews. - Written translation of correspondence, legal, accounting, design and as-built documents, promotional catalogues, leaflets in the following fields: hospitality, sports and recreation, wellness, legislation, HR, accounting, design, catering, events, construction and more.
- ITranslatorInkomElectro LLCSep 2012 - Jun 2015 (2 years 10 months)Translation of correspondence and documents; interpreting foreign suppliers and partners.
- Travel Guide/Interpreter/Trip AdministratorBelAgroTravelJul 2012 - Jun 2015 (3 years)- In charge of organisation of tourist and business groups during their trips to the EU; - Arranged guided city tours (conducted many of them myself); - Responsible for finances and logistics; - Planned itineraries, prepared and provided all-rounded informational coverage; - Interpreted events within the itinerary. Countries: Spain, Czech Republic, Poland, Italy, Monaco, San Marino, Malta, Switzerland, France, Austria, Hungary, Germany, Belgium, Lichtenstein, Luxemburg, Holland, main destinations: Italy, Austria and Switzerland
Education
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- Master of Arts - MA, European Interdisciplinary Studies (EU & Neighborhood)College of EuropeSep 2020 - Jun 2021 (10 months)- Bilingual program (in English and French), full ENP scholarship - Advanced studies of EU Institutions, Decision-making, Law, Economics, European History; - EUN major (The EU in the Wider Europe and its Neighbours); - Specialised courses: > Bi- and Multilateral Diplomacy; > European Neighbourhood Policy (Middle East, North Africa, EaP, Southern Neighbours); > Minority Issues, Nationalism and Identity Politics in the EU’s Neighbourhood; > Western Balkans: Enlargement and Reconciliation; > Contemporary Russian Foreign Policy; > Crimes against Humanity and International Justice (ICC); > Totalitarian Ideologies and Dictatorships in Twentieth-Century Europe; Master thesis: The revival of the Belarusian language by example of the Catalan case.
- BA, Country Studies major (4 years of North AmericanMinsk State Linguistic UniversitySep 2006 - Jun 2011 (4 years 10 months)- All-embracive Bachelor's Degree; - Multilingual programme (70% in English, 10 Russian/Belarusian, 20 in Italian, Spanish) - Specialised courses in Country Studies, Interpreting/Translation, Mass Media, Lexicology, Linguistics, English Literature, Stylistics, Etymology, Lexicology; Foreign Languages (Spanish and Italian); Additional courses: Political Science, Economics, Law, Pedagogy, Philosophy, Psychology.
Projects (professional or personal)
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Publications
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- BВЯРТАННЕ МАЁМАСЦI — ВЯРТАННЕ ЗАКОННАСЦIBank of Ideas MarThis article was written for Bank of Ideas, a non-partisan platform designed for creating, discussing, and promoting reform projects aimed at the development of Belarus. It highlights the economic losses Belarus has faced due to repression and argues that restoring private property and creating a favorable climate will rebuild trust, attract investment, and strengthen the rule of law.
- E"The revival of the Belarusian language by example of the Catalan case. Role of language in shaping of the Catalan and BEuropean and Global Studies Journal De Europa published by the Department of Cultures Politics and Society at Università degli Studi di Torino Apr
- Vacation from Vocation—Why Everyone Should Take Time Off From WorkVervVacation is not only a pleasant experience, but it is also a wellspring of health benefits. To me, there is no doubt that absolutely everyone should regularly go on vacation.
- 11 Nature-Friendly Substitutes for Disposable PlasticVervSince the time it was first used, the year 1907 to be more exact, plastic has managed to become a problem. Only 9 percent of all plastic waste has been recycled since 1950. The rest gets sent to landfills where it’s accumulated and stocked indefinitely.
- What Are the Main Barriers People with Disabilities Face in Sports?VervIt's hardly news that even in the most progressive societies, people with disabilities face inequality in sport and physical activity. While, at the same time, 15% of the total world population has some form of limiting disability. That’s between 110 and 190 million people!
- Why You Need to Lose These Toxic Beauty Ingredients and Go Eco InsteadVervMany beauty products are loaded with harmful chemicals. I did my own research to share with you why it's wise to think about avoiding certain toxic ingredients in cosmetics.
- Getting Back to the Gym After Coronavirus Lockdown EndsVerv
- Keep Older Loved Ones Safe While Social DistancingVerv