D
Daniella Castiblanco
About
Detail
Head of Product | I help MGAs and reinsurance brokers to automate their operations using Vertical AI Agents
Colombia
Résumé
Jobs
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Head of ProductSytrexApr 2025 - Current (1 year 5 months)- Sales Development RepresentativeSytrexOct 2024 - Mar 2025 (6 months)
- Senior Brand Manager KLIMNestleJun 2023 - Apr 2024 (11 months)
- Brand Manager NANNestleJul 2021 - Jun 2023 (2 years)
- Associate Brand Manager Advil Adults & ChildrenGSKJan 2020 - Jul 2021 (1 year 7 months)
- Northern Cluster Jr Product Manager Denture Care & Skin HealthGSKOct 2018 - Jan 2020 (1 year 4 months)Brand Manager for Corega, Lamisil, Procto-Glyvenol and Fisiogel for Colombia, Perú, Ecuador, Central America & Caribbean markets, which represent 17.4MM USD net sales for the Region. Responsible of execution and follow up of brand strategy, marketing plans, definition of media platforms for priority markets, alignment of sales objectives with commercial teams and coordination with Regional Category to accelerate local implementation of materials and opportunities. Digital Champion for Oral Care brands (Sensodyne, Corega and Parodontax)
- Procurement PartnerGSKJan 2018 - Sep 2018 (9 months)Leader of Media, Marketing Agencies, Travel & Events and Market Research categories with an spend of 24.6MM USD and savings of 10%. • Design and implementation of local WoW with new Media Agency for all markets of Northern Cluster, with the objective of standardization and ensuring of service levels. • Work closely with Marketing team, Media agency and RCN monitoring media plans as a base for traditional and non-traditional media negotiation aiming to increase reach and impact. • Leader of Media category, executing regional strategy to assure local business needs coverage through close partnership and monitoring of media agency and RCN. • In charge of local implementation of regional digital agency negotiation guaranteeing smooth and succes
- Junior Procurement PartnerGSKJan 2017 - Dec 2017 (1 year)Leader for Media, Marketing Agencies, Travel & Events and Market Research categories with total spend of 8MM USD delivering savings of 15%. • Lead the local implementation of global Travel agency and its OBT (Online Booking Tool), ensuring alignment between stakeholders involved as well as change management communication strategy design. • Design and implementation of local WoW for Events and Multichannel Marketing management.
- Junior BuyerGSKJul 2016 - Dec 2016 (6 months)In charge of Supply Chain optimization project. Leader of Point of Sale Materials, BTL Agencies categories with total spend of 6.6MM USD and 9% savings • Design and implementation of local Point of Sale purchasing strategy through rebate negotiation generating 51K USD savings. • Definition of Supply Chain project scope, opportunity identification, GAP analysis, target situation establishment and timeline structuring.
- Procurement InternGSKJul 2015 - Jun 2016 (1 year)Responsible of Promotional Material category and support in Travel & Events, Point of Sale and Agencies categories. In charge of designing and executing Procurement Strategies, aiming improvement of internal processes promoting simplification and value generation for the business. • Annual negotiation of promotional material plan through Dutch Auction with 250K USD savings. • Support in Agency pitch and selection process for both Business Units, with the objective of generating economies of scale, ensuring high service levels and specialization. • Development of internal Procurement website with the objective of centralizing relevant information and simplifying process for internal stakeholders.
Education
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- Administradora de Negocios Internacionales, Administración de Negocios InternacionalesUniversidad del RosarioJan 2010 - Jan 2015 (5 years 1 month)
Awards
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- IDiploma del Ministerio de Educación MEJOR SABER PRO por obtener el mejor puntaje nacional en el programa de AdministraciIssued by Ministerio de Educación Nacional