Yader López Rayo

Performance Marketing Specialist with a strong focus on Meta Ads, driving lead generation and revenue growth for local and international clients. I specialize in building and scaling acquisition systems that connect paid media, sales processes, and CRM automation. I design and execute end-to-end strategies across Meta Ads, TikTok Ads, and Google Ads, optimizing campaigns based on data to improve conversion rates, reduce costs, and maximize ROI. I build full-funnel systems that integrate ads, landing pages or messaging channels, and CRM (Kommo/Zoho), including pipeline setup, automation workflows, lead tracking, and follow-up processes to ensure efficient conversion. With a strong foundation in customer experience and communication, I optimize messaging operations (WhatsApp, calls, email) to improve lead qualification, response time, and overall performance. I combine strategy, data, and execution—leveraging tools like GTM, GA4, Pixel/CAPI, Canva Pro, video editing, and AI—to test faster, optimize continuously, and scale what works. Experience leading marketing strategies, managing ad budgets, and working with multi-channel campaigns focused on measurable business growth. Languages: Spanish (native), English (intermediate-advanced), French (basic). I focus on turning marketing into a structured, scalable system that drives consistent growth and real business results.