Ian Serlin is an engineer, entrepreneur, and the creator of Playlab.ai, the non-profit platform teachers and students use to create, share and remix their own AI-driven EdTech tools. Playlab's mission is to develop public educational infrastructure for the AI era and promote research into ethical and beneficial uses of AI in education.
Before Playlab, Ian spearheaded Product & Engineering at Intellipse, a Google AI-backed eCommerce firm acquired by Mutiny in 2022. His 20 years of startup experience span industries from healthcare to agtech and founding roles from bootstrapped to VC-backed and non-profit organizations.
Timeline
work
Job
school
Education
Résumé
Jobs
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CTO & Co-Founder
Playlab
Jan 2023 - Current(3 years 6 months)
Playlab enables educators and impact organizations to build their own AI-powered edtech apps, and share, remix and learn in an open global community of educators leading the way on AI.
Chief Engineering & Product Officer
Intellipse
May 2018 - Jul 2022(4 years 3 months)
Acquired by Mutiny: https://www.mutinyhq.com/blog/intellipse-ai-acquisition
Intellipse is a human-centric SMS marketing platform that empowers brands to build customer loyalty via authentic engagement, actionable insights, and customized conversational experiences. Intellipse is one of the first SMS marketing platforms that empowers marketers to use AI technology in order to have 2-way conversations with their customers at scale.
- Joined Intellipse in 2018 (with our founding team: Mehdi Samadi, Babak Behzad, George Voulgaris, and Lukasz Jagodzinski), backed by Google's AI fund and Decibel Ventures.
- Led engineering and product strategy, involved in all aspects from customer success to cashflow projections.
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Chief Executive Officer
FlavorPlease
May 2013 - Jun 2015(2 years 2 months)
Founded and grew an on-demand service business for booking high quality food trucks grossing $300k in its first year of operations. At its peak, FlavorPlease partnered with hundreds of food trucks in 9 major markets across the US and serviced everything from weddings to conferences to corporate schedules for Pinterest, Microsoft, Zuora.
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Chief Executive Officer
Useful IO
Jun 2011 - May 2018(7 years)
Founded, grew and ran global software development agency that helped five startups go from zero tech to millions in revenue over 7 years. Industries spanned healthcare and legal to agriculture and finance. Always on the forefront of leveraging new technologies where applicable to build better experiences and achieve goals quicker.
Sr. Application Architect
Personal Capital
Sep 2010 - Dec 2012(2 years 4 months)
Product named one of Time Magazine's Top 50 Websites of 2012 during my tenure: http://techland.time.com/2012/09/18/50-best-websites-2012/#personal-capital
Brought in to architect the first version of Personal Capital's consumer-facing web application. Guided and helped build the product from concept to launch at a time when highly interactive web applications were few and far between. Parts of that foundational architecture are still in use today.
Software Engineer
Blurb
Feb 2010 - Dec 2010(11 months)
Trusted to make key trade‐off decisions reconciling design, technology and time and am currently driving the effort to streamline the entrance experience for Blurb’s Flex bookmaking app.
Architected and developed key portions of the application including auto-save, auto‐flow, the text manipulation framework and contextual menu system.
Standardized the API service infrastructure on REST and wrote the service abstraction layer between Flex and Rails based on HTTPMultiService and a custom metadata processor.
Custom skinned a significant portion of the application using Flex 4 skinning techniques including FXG.
Implemented custom Flex 4 list layout that dynamically finds the optimum size to display items based on screen resolution and aspec
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Advisor
Vokle Inc
Jan 2010 - Aug 2011(1 year 8 months)
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Chief Technology Officer
Vokle Inc
Mar 2008 - Feb 2010(2 years)
Responsible for technical direction of Vokle Inc. including platform vision and user experience in coordination with business and marketing
Launched 2 complete products in 18 months with lean resources
Integrated global network of 8 Flash Video Streaming clusters using geo-location data to identify optimal nodes for publishers and consumers to connect through supporting 1000s of concurrent users
Developed AS3 layout engine capable of rapidly finding the optimal size and position of 300+ simultaneous videos based on user's available screen space while supporting live cutting between videos
Developed Flex-based theme framework allowing non-technical users to brand and market their online events
Developed REST toolset for Flex which a
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Development Consultant
Tanner Research
Jan 2008 - Jun 2008(6 months)
Saved half-implemented project and successfully completed prototype vehicle defense system for the US Navy.
Integrated C++ state machine into real-‐time embedded Linux system for the management of a variable array of flash detectors including data coming from GPS locators and gyroscopes.
Developed real-time API for manipulating the position and orientation of a high speed camera to do object detection and trajectory analysis.
Program Manager
Microsoft
May 2007 - Aug 2007(4 months)
Developed prototype WiFi phone and Windows Sidebar Gadget implementing Windows Rally tech which allows dynamic communication and control between a variety of Windows based devices.
Scripted and produced concept video outlining 5 year vision for the Windows Hardware Ecosystem by interviewing, consolidating and synthesizing the ideas of all the division Directors and VPs.
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Technology Consultant
Caduceus International
Feb 2004 - May 2006(2 years 4 months)
Enabled client to effectively use technology in variety of facets of their mobile hospital business.
Developed and implemented data security plan including both physical and virtual redundancy.
Research Assistant
DePauw University
Jun 2001 - Aug 2003(2 years 3 months)
Prototyped voice recognition, A/V conferencing, VNC style technology and Flash print filters for collaborative educational software www.dyknow.com
Education
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MS, Computer Science, Computer Science
University of Southern California
Jan 2007 - Dec 2008(2 years)
GPA: 4.0/4.0
Managed and developed COINCOMO 2.0 software development cost estimator for Dr. Barry Boehm and the USC Center for Systems and Software Engineering
Designed, developed and built prototype multi-touch soundtrack composition hardware and software http://www.youtube.com/watch?v=rvJsS73K1QM
BS, Computer Science, Computer Science
University of Southern California
Jan 2003 - Dec 2007(5 years)
Major GPA: 3.76/4.0
Presidential Scholarship, Engineering Merit Scholarship, Dean’s List, USC LEAD Certificate
Certificate, Mandarin Language & Culture, Mandarin Language & Culture
Peking University
6 month Mandarin Language & Culture immersion training at China's most prestigious non-technical academic institution in Beijing, China.
Travelled and practiced extensively around China during vacation time