Juan M
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Senior Native Ads Media Buyer
Rosario, Santa Fe Province, Argentina
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Résumé
Jobs
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Senior Native Advertising Media BuyerSociety BrandsJan 2024 - Jun 2025 (1 year 6 months)* Managed $12M+ ad spend across Taboola, Outbrain, Newsbreak & MediaGo, scaling DTC health products to 7-figure monthly budgets. * Designed & optimized full-funnel strategies (advertorials, quizzes, VSLs, upsells/downsells), achieving 65% YoY revenue growth. * Leveraged Looker & custom dashboards for real-time tracking, boosting CR through data-driven iteration. * Directed systematic creative testing (headlines, visuals, custom audiences), reducing CPA and raising CTR. * Partnered cross-functionally with CRO, copy & design teams to transform funnels into scalable acquisition machines. * Launched educational funnels & wellness lead magnets, increasing engagement & customer lifetime value. Show less- Paid Media StrategistLaunch PotatoJan 2023 - Oct 2023 (10 months)* Managed $8M in media spend on Taboola & Outbrain. * Generated $11M revenue on $8M spend, achieving 137% ROAS and a $3M profit margin. * Created AI-powered creatives with MidJourney & copy with ChatGPT/Claude, cutting production time while maintaining performance. * Conducted competitive analysis & reporting to identify profitable verticals and optimize campaigns. * Maintained up-to-date expertise with native platforms’ policies & best practices.
- Media Buyer - Native AdvertisingHealevate Media GroupJan 2021 - Dec 2022 (2 years)* Managed $474K ad spend across Taboola, Outbrain, Yahoo Gemini & RevContent, generating $597K revenue and $123K gross profit. * Executed native ad campaigns across multiple verticals, optimizing ROI through data-driven insights. * Sourced high-performing creatives & copy using competitor intelligence tools.
Education
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- Harvard Business School Online — Certificate in Business AnalyticsHarvard Business School Online
- UNR — Master of Business Administration - MBAUNR
- MIT xPRO — Data Science and Big Data Analytics: Making Data-Driven DecisionsMIT xPRO