Ivan Sanchez

Transformational, multi-sector CSO specialising in delivering value for global brands. I work with business leaders to create and execute strategies enabled by an optimal mix of intuitive culture knowledge and scientific rigour. MBA, Business Innovation. Brand planner, marketing and digital media executive with 20+ years of experience. My experience is as a C-level professional in Strategic/Brand Planning for advertising agencies in New York, México and Colombia. Digital and data savvy consultant helping clients navigate the digital economy. Strategic counsel for brands like Chevrolet, Adidas, Pepsi, Mtn Dew, 7up, H2oH, Cheetos, Ruffles, Cadillac, Heineken USA, Martell Cognac, Verizon Wireless, Hennessy, Fifth Third Bank, among others. Founded the first WOM agency in the region with clients like Coca Cola, Unilever, Sony, Nike and Danone.