Amy Caldas

Amy Caldas

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Growth & SEO Strategist | 6+ Years Scaling Organic Engines | Bridging Storytelling & Data for High-Impact Growth | MA Philosophy Candidate.
Peru

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Jobs verified_user 0% verified
  • G
    ​Digital Growth & SEO Consultant
    GCAS College Dublin
    Jun 2026 - Current (5 months)
    Brought in as an external consultant to design and execute an end-to-end SEO and organic growth strategy from the ground up. Focused on future-proofing the website for AI search engines, fixing deep technical errors, and turning organic traffic into student applications without relying on a marketing budget.
  • A
    Search Engine Optimization/Growth Specialist
    Auction ArmoryFender Marine
    Nov 2025 - Apr 2026 (6 months)
    Develop and execute SEO strategies for two companies (FM and AA), improving organic visibility, rankings, and qualified traffic across multiple websites.
    Conduct in-depth keyword research focused on search intent, opportunity sizing, and content prioritization for different business goals.
    Optimize on-page SEO elements, including metadata, headings, internal linking, and content structure.
    Audit and improve homepage and landing page performance for both companies, delivering data-backed recommendations to increase click-through rate (CTR).
    Perform technical SEO audits to identify crawlability, indexing, site structure, and performance issues, and coordinate fixes with development teams.
    Monitor and analyze SEO perfo
  • ControlHub
    SEO Content Writer
    ControlHub
    Jul 2024 - Oct 2025 (1 year 4 months)
    AI Overview Optimization: Vaulted low-ranking legacy content from position #66 directly into Google AI Overviews, drastically increasing visibility.
    ​High-Traffic Lead Magnets: Authored authoritative educational resources (including a procurement book) that drove a massive surge in targeted organic traffic.
    ​Authority Building: Secured high-value Wikipedia citations for core content, boosting domain trust and referral equity.
    ​Channel Diversification: Launched and scaled a new brand community on Reddit to capture untapped organic audiences and foster direct engagement.
  • ControlHub
    Content Writer
    ControlHub
    Jul 2024 - Oct 2025 (1 year 4 months)
  • Girl In Corporation
    Content Specialist
    Girl In Corporation
    May 2024 - Jun 2024 (2 months)
    In-depth research on self-development and soft-skills topics
    Write the whole structure of courses designed to be presented to high-level executives.
  • Hawatech Solutions
    Freelance Copywriter
    Hawatech Solutions
    Apr 2024 - Jun 2024 (3 months)
  • Twinkl Educational Publishing
    SEO Content Executive Argentina
    Twinkl Educational Publishing
    Jan 2023 - May 2024 (1 year 5 months)
    Development of brand awareness using educational content created from the scratch.
  • Twinkl Educational Publishing
    Content Executive Argentina
    Twinkl Educational Publishing
    Jan 2023 - May 2024 (1 year 5 months)
  • Language Link  A BIG Language company
    Project Manager
    Language Link A BIG Language company
    Mar 2022 - Apr 2022 (2 months)
  • Atlas of Todays World
    Marketing Manager
    Atlas of Todays World
    Oct 2021 - Feb 2022 (5 months)
  • Muses Nest
    Founder
    Muses Nest
    Jun 2021 - Jan 2023 (1 year 8 months)
  • The Conference Corner
    Staff Writer
    The Conference Corner
    Apr 2021 - Nov 2021 (8 months)
  • Know All Sides
    Content Writer
    Know All Sides
    Apr 2021 - Jul 2021 (4 months)
  • Omena
    Marketing and Projects Coordinator
    Omena
    Jan 2021 - Apr 2023 (2 years 4 months)
  • Youth Economist
    Political Writer
    Youth Economist
    Jan 2021 - Jan 2023 (2 years 1 month)
  • Upkey
    Intern
    Upkey
    Jan 2021 - Feb 2021 (2 months)
  • Stimulus Perú
    Assistant COP 20
    Stimulus Perú
    Nov 2014 - Dec 2014 (2 months)
Education verified_user 0% verified
  • GCAS College Dublin Ltd
    Master of Arts, Philosophy
    GCAS College Dublin Ltd
    Jan 2026 - Current (10 months)
  • University of the People
    Bachelor of Applied Science - BASc, Public Health
    University of the People
Projects (professional or personal) verified_user 0% verified
    This is a community-created genome.