Diana Sofía G

Media Specialist, Search

Flywheel

Jul 2025 - Current (1 year 4 months)

- Manage and analyze retail media campaigns on platforms such as Amazon, Walmart, Criteo, Perpetua, and Target within a global commerce agency. - Support large-scale accounts and teams in critical or high-demand situations, ensuring continuity and strong results (SWAT team). - Create, optimize, and monitor campaigns (Sponsored Products, Sponsored Brands, Display Ads), including manual/auto and multi-SKU/single-SKU setups. - Conduct keyword analysis and management (match types, bidding strategies, and performance) to maximize visibility and conversions. - Track and analyze key metrics (ROAS, New-to-Brand, CPC, Spend, CTR, Conversions, Share of Voice) and oversee budget pacing. - Perform “Walking the Aisles” analysis to review product placeme

Assoc. I, Administrative Services Marketing Diabetes

MSD LATAM

Jan 2025 - Jul 2025 (7 months)

- Management of promotional and training materials through Veeva Vault (PromoMats), ensuring their approval in accordance with regulatory and compliance guidelines. - Adaptation of graphic pieces and presentations, including translations, visual adjustments, and technical review for promotional campaigns and training directed at the sales force. - Main point of contact with communication and marketing agencies, coordinating the development of materials (emails, presentations, videos, websites) and ensuring alignment with corporate standards. - Coordination with agencies to implement accessibility criteria in promotional materials (e.g., closed caption in videos). - Logistical support for medical and promotional events, facilitating the revi

Community Manager

ecoworks

Jul 2024 - Nov 2024 (5 months)

- Support in key administrative tasks. - Development of multiple presentations and strategic proposals for clients, tailored to specific needs and objectives. - Design and execution of the content calendar, strategic planning for social media, and development of creative content for Instagram and LinkedIn. - Increased the reach of LinkedIn posts by 1,331.2% and interactions by 13,100%, achieving a 57.6% growth in followers during the social practice. - Increased Instagram account reach by 194% over the last three months, achieving over 25,000 views and attracting 47% new audiences, with more than 950 profile visits (+12.4%). - Support in strategic and logistical planning of key events such as Bogotá Eats a Cielo Abierto, Feria +Verde Falabe

Teacher Assistant for Business Project I & II

Universidad de la Sabana

Jan 2024 - Nov 2024 (11 months)

- Management of mentoring sessions, communication and evaluation of 85 entrepreneurial teams, 6 tutors, and 4 professors of the course. Use of tools such as Spreadsheets/Excel, Bookings and Google Calendar. - Assistance in the organization and unification of contents to write a book on the entrepreneurship path.

Strategic Communications Consultant

Universidad de la Sabana

Jul 2022 - May 2024 (1 year 11 months)

Academic challenges for different subjects where the role of junior consultant of strategic communication for companies, enterprises and institutions such as La Lucha Sangucheria Criolla, Nuaqui, Claridad, LAF Wine and the Volunteer Fire Department of Chía is fulfilled. Implementing internal, external, marketing and institutional communication practices such as the development of communication diagnostics, social media analysis, generation of strategic communication plans, creation of creative concepts, formulation of objectives and measurement indicators, and prototyping of pieces and resources such as logo change, corporate image, grill or content plan, SEO and social media optimization, among others. Show less

Teacher Assistant for Public Relations Theories

Universidad de la Sabana

Jul 2022 - Nov 2022 (5 months)

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Diana Sofía G

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Behavioral traits