Senior Salesforce Administrator with expertise in optimizing Sales Cloud and Service Cloud environments. I specialize in automation through Salesforce Flows and developing integration solutions to connect Salesforce to other systems. Core Competencies: • Advanced Automation: Automated complex business processes using Flows (Record-Triggered, Scheduled, Screen) and custom Apex Classes, significantly enhancing platform capability. • Ecosystem Integration: Managed mission-critical, two-way data flows with other platforms like Marketo, WooCommerce, Microsoft Business Central, Avalara, Stripe, and AWS, ensuring seamless data synchronization. • Sales Optimization: Configured and maintained specialized tools for sales effectiveness, including Kugamon CPQ, Sales Engagement, Pipeline Inspector, Forecasting, and Territory Management. • Platform Governance & Security: System owner for platform security (Profiles/Permission Sets), data quality (Data Loader, Duplicate Rules), and release management (Copado, Change Sets). • Enablement: Ensured high user adoption through comprehensive documentation and training across the organization.