Travis Williams

Chief Executive Officer

Distributor Wire Cable

Jan 2020 - Current (6 years 6 months)

CEO/Founder

W group

Jul 2019 - May 2022 (2 years 11 months)

Business consulting for small and medium sized businesses.

Vice President Business Development

KrisTech Wire

Jan 2018 - Jun 2019 (1 year 6 months)

• Senior Leader of sales, marketing initiatives and business development actions. • Promoted during tenure for superior performance (Dec 2018) • In 2019 led a growth of 12% simultaneously increasing the GM Rate over 1% while overcoming limited resources for a niche wire manufacturer providing just in time manufacturing solutions for the Utility, Commercial, Oil and Gas, and Electrical Distribution industries. • Focused on double digit growth in the US and specific international markets, leading sales personnel, increasing diversity of customer base (added 10% new customers), growing brand awareness (leveraging digital marketing and my personal relationships), and peers/executive team influence.

Branch Manager

Gexpro

Nov 2015 - Jan 2018 (2 years 3 months)

• P&L Leader and development of acquisition (formerly called Beacon Electric Supply). $25M in revenue, 30 + employees, • Responsible for full P&L including sales, operations, logistics, finance. • Market Focus: Major Construction (contractor), EPC, and Solar. • Transformed the San Diego market. Successfully and completely re-branded the branch (as Gexpro), personnel, physical and strategic change, and personally developed major contractor executive relationships, while maintaining/improving profitability and sales.

General Manager

Omni Cable

Jan 2010 - Nov 2015 (5 years 11 months)

• P&L Leader and development of acquisition (formerly called Distributor Wire and Fittings); $20M in revenue, 13 + employees. Sales of wire, wire modification (light manufacturing and services) and wire related products for efficient use in construction and capital improvement projects. • Responsible for full P&L including sales, operations, logistics, finance. • Market Focus: Electrical Distribution, Industrial, Commercial, Oil and Gas (refineries). • Doubled Revenue during tenure, re-branded, physical move, strategic inventory shifts, customer service development, personally built new relationships with executives, • Member of the Executive Steering committee (the only one of 12 peers to support); provided strategic support to CEO, COO,

Branch Manager

WW GRAINGER

May 2005 - Dec 2009 (4 years 8 months)

• Responsible for growing sales, profitability, operational optimization and improving incredibly high customer service standards across 3 branches (Anaheim, Garden Grove, Huntington Beach). • Grew revenue by 20% at the busiest branch in SoCal (transactional/number of customer interactions). Personally, developed sales with several accounts; coined the phrase “Market Manager.” • Led cross functional teams to enhance operations, sales, and customer service across SoCal regions. Led major product launch for Fasteners. • Member of the executive LEAN/Six Sigma saving the company over $40M costs.

CAPT - CO - NR SMWDC

US Navy Reserve

May 2000 - Current (26 years 2 months)

• Successfully completed FOUR Commanding Officer roles; Demonstrated honorable and ethical leadership, mission accomplishment, with a great deal of autonomy and accountability. • Multiple Joint Deployments in Afghanistan, Persian Gulf, and Guantanamo Bay Cuba. • Worked with SEAL TEAM – 17 / NSWG-3 as the Reserve Operations officer; a great opportunity to be a team member of the most elite unit in the Department of Defense (2013-2015)

Wide Receiver

Green Bay Packers

Apr 2000 - Apr 2004 (4 years 1 month)

• Attained goal of playing in the NFL where less than 1% of individuals are able. • Demonstrates competitive nature and independent accomplishment. • Played for Amsterdam Admirals (NFL Europe) in 2003

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