Akshat Parmar
About
Detail
Product Marketing & Growth @StampMyVisa | Ex Lesso | Ex MakeMyTrip
Bengaluru, Karnataka, India
Résumé
Jobs
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Growth SpecialistsMAVISep 2026 - Current (1 month)- Product Marketing & Growth SpecialistStampMyVisaMar 2025 - Sep 2026 (1 year 7 months)• Built a cross-platform automation system in n8n connecting MongoDB, LeadSquared, Zoho Webinar, WATI, and Brevo — automated user movement across acquisition, retention, and reactivation stages and unified GA4, Mixpanel, and Looker Studio tracking; cut manual campaign-ops work by 40-50%.
• Led end-to-end GTM strategy for new service verticals, authored MRDs & BRDs, defined ICP targeting and messaging frameworks, coordinating launch across paid, email, and sales channels to generate first qualified leads within campaign week one.
• Built and scaled demand generation engine across email, WhatsApp, push, and in-app channels, generating 650+ qualified leads/month through audience segmentation, A/B testing, and continuous funnel optim - Marketing AnalystLESSOMay 2024 - Mar 2025 (11 months)• Managed B2B email engagement sequences for dealer and contractor segments and sustained a 44% open rate through iterative subject-line testing, send-time optimisation, and personalised content blocks.
• Conducted competitive benchmarking across 12+ brands on pricing, messaging, and campaign tactics; synthesised intelligence into quarterly brand positioning briefs adopted directly by sales and product teams.
• Authored BRDs for internal marketing automation projects and defining channel strategy, messaging framework, and technical requirements that enabled on-time delivery and measurable workflow improvements.
• Supported go-to-market planning for seasonal campaigns and developing messaging frameworks and campaign briefs al - Marketing And Business DevelopmentStampMyVisaApr 2024 - May 2024 (2 months)
- Event AssistantIncredible India Ministry of Tourism IndiaSep 2022
- Marketing AssistantMakemytripJul 2022 - Dec 2022 (6 months)• Supported B2B partner onboarding and channel marketing operations at India's largest OTA and developing foundational skills in partner ecosystem management, client needs assessment, and relationship-led growth.
• Assisted in marketing operations and campaign coordination across B2B channels, gaining hands-on exposure to large-scale digital marketing workflows, CRM processes, and cross-functional execution.
• Contributed to channel sales initiatives and partner acquisition funnels, building core skills in growth operations and demand generation within a high-velocity, data-driven marketing environment.
Education
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- Bachelor of Business Administration - BBA, Travel and tourismIndian Institute Of Tourism And Travel Management
- Master of Business Administration - MBA, Marketing and financeAmity University