Catherine Wetmore

Video Editor

Sephora

Jul 2023 - Current (3 years 1 month)

- Edit videos for Sephora's organic social channels, including Instagram feed/reels (22.4+ million subscribers) and YouTube (1.43+ million subscribers) - Edit videos for Sephora’s paid social channels, including Facebook, Instagram, Pinterest, YouTube

Senior Video Editor & Content Creator

Ritual

Feb 2023 - Jul 2023 (6 months)

- Edited and animated videos for organic social, site/PDPs, and performance marketing - optimized for KPIs to drive engagement on organic and acquisition on paid media channels, including: product explainers, influencer mashups and whitelisting, product GIFs, sale content, motion graphic ads - Shot UGC video/photo content with products and models (including starring in content, hand modeling, and recording voiceovers) for organic and paid channels to drive customer acquisition and engagement (Facebook, Instagram, Youtube, Tiktok, Pinterest) - Worked closely with the organic social and paid social teams to ideate net new concepts and identify iteration opportunities based on performance data (Paid: CAC/CPA, CTR, 3 second hook rate/Organic: e

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Video Editor/Content Creator

Feb 2023 - Jul 2023 (6 months)

- Video editing, UGC photo/video shooting, graphic design and copywriting for paid & organic content for CPG/DTC brands (including: Our Place, Ridge Wallets, Bouqs Co, Coterie, YSE Beauty, EllaOla, Beauty Pie, Selfmade, Nom Nom) to drive conversion and engagement on Facebook/Instagram (Meta), TikTok, YouTube

Senior Video Editor

Ritual

Feb 2022 - Feb 2023 (1 year 1 month)

Video Editor

Ritual

Sep 2021 - Feb 2022 (6 months)

Content Creative, Video

FabFitFun

Apr 2019 - Aug 2021 (2 years 5 months)

- Created paid social and organic social content for a women's lifestyle e-comm & subscription brand, for a wide-range of brands (including: Ouai, Kate Somerville, Summer Fridays, West Elm, Michael Kors, Coach, Kate Spade, Jonathan Adler) in the beauty, home, fitness, and wellness spaces - Optimized ad content at efficient CPAs for multiple platforms, including: Facebook, Instagram, Youtube, TikTok, Reddit, Pinterest, programmatic, broadcast TV, OTT, connected TV (50-150 assets per week) - Owned post-production end-to-end, including video editing, animation/motion graphics, mixing and mastering audio, and graphic design - Shot UGC and high production video on-location, in-studio, and at home with models, talent, and products - including han

Senior Post-Production Specialist

The University of Texas at Austin

Sep 2018 - Apr 2019 (8 months)

- Lead in-house post-production for promotional, instructional and educational content (optimized for organic social, streaming, virtual tours, events, etc) including video editing, motion graphics/animation, visual effects - Technical directed and crewed live, multi-camera event streams and shoots in-studio and on-location - Travelled internationally to shoot foreign language content including multi-cam interviews, short scenes with local actors, and man-on-the-street interviews - Project managed clients from pre-production thru delivery under tight deadlines - Supervised and trained 20+ part-time employees each semester

Post-Production Specialist

The University of Texas at Austin

Jan 2016 - Sep 2018 (2 years 9 months)

Freelance Video Editor/Content Creator

freelance

Dec 2015 - Current (10 years 8 months)

- Provide services for freelance clients including video editing, content creation, UGC photo and video shooting, motion graphic animation, graphic design - Content spans organic social, paid social, commercials, corporate communications and more for clients including Ritual, Sabrina Brier, FabFitFun, The Quality Edit, Elora Lane, Compass Diversified Holdings

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3D Post-Production Intern

UT3D

Jun 2015 - Oct 2015 (5 months)

- Responsible for media ingestion, archiving, demuxing, and organization - Involved in production, editing, and animation for multiple stereo 3D documentaries - Animated and converted 2D to stereo 3D animation of developing Austin skyline

Video Technician

The University of Texas at Austin

Jan 2015 - Jan 2016 (1 year 1 month)

- Technical directed, operated cameras, and coordinated playback engines for multi-camera, live studio broadcasts, pre-recorded studio shoots, and on-location shoots (including: segments for CNN with Anderson Cooper, NBC, MSNBC, ABC Australia, Al Jazeera, and with the Director of the CIA) - Video editing, 2D animation, character design, visual effects, graphic design, gaffing

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Social Media Marketing

Jan 2014 - Apr 2014 (4 months)

- Project-based freelance contract to market a client's new desktop and mobile app - Posted content (news, concerts, happy hours, current events, entertainment, etc.) 25+ times a day in different tones on a client’s social media outlets - Organized a guerilla marketing campaign via Snapchat

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Assistant Video Editor

Aztech Productions

Jan 2011 - Jan 2012 (1 year 1 month)

- Assisted with video editing and visual effects on promotional videos, commercials, corporate video and more for clients including the Greater Philadelphia Tourism Marketing Corporation, AmeriSource Bergen, and Bodek and Rhodes - Logged and archived tapes and footage

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Videographer

Jan 2010 - Jan 2012 (2 years 1 month)

- Operated cameras, glide cams, and steadicams for concerts, graduations, dance shows, board meetings, and more - Controlled stage lighting and mixed live audio for productions - Handled set up and break down of cabling

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Director of Art Program

Jan 2009 - Jan 2014 (5 years 1 month)

- Photographed campers and staff for the website - Managed the art supply budget, and scheduled 24+ weeks of unique art activities - Supervised 20 first-year staff members - Taught art, film photography, theatre, archery, canoeing, and more to children ages 7-14

Catherine Wetmore

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