Debbie Williamson
About
Detail
Co-founder
London, England, United Kingdom
Résumé
Jobs
verified_user
0% verified
- TConsultant at 118 118THE NUMBER UK LIMITEDJan 2012 - Sep 2012 (9 months)New business propositions for digital services.
Co-founderSwoonNov 2011 - Current (15 years)I'm the co-founder of Swoon. Launched in March 2012, we slice through the traditional supply chain to connect consumers with quality furniture manufacturers around the world, cutting out unnecessary overheads to offer distinctive designs at fair prices.- SGrown-Up Gap YearSouth America Antarctica AsiaFeb 2010 - Apr 2011 (1 year 3 months)1 trip. 13 months. 16 countries. 6 continents. Trips included trekking in Patagonia, volunteering in Colombia, a yoga course in India, cycling down Death Road in Bolivia and a two week expedition to Antarctica.
- Head of Digital ProductsThe TelegraphApr 2008 - Jan 2010 (1 year 10 months)Delivered new revenue streams by launching online subscription services and ecommerce deals across the Telegraph website. Scoped and delivered the consumer proposition, customer journey, tech specifications and marketing plan for partners including Betfair, Amazon, Autotrader, MoneySupermarket, Kayak, Thomas Cook, Virgin Atlantic, Photobox, eMusic, FindMyPast, Yell, LynkU (fashion), Oberon (online games).
- Marketing ManagerTelegraph Media GroupJan 2006 - Dec 2008 (3 years)Appointed to develop a new customer marketing programme to improve the retention and increase the profitability of 350,000 Telegraph subscribers. Launched a new segmentation model to identify the most valuable and potentially valuable customer groups. Developed a Rewards mailing and email contact strategy to showcase relevant and exclusive product offers such as deals on Telegraph plants, holidays and wine as well as online discount codes for premium brands including JohnLewis.com which delivered their highest ever response rate and average order value.
- Account DirectorLidaJan 2002 - Dec 2006 (5 years)Responsible for the agency's flagship account: British Airways. Doubled the agency’s billings by consistently delivering proactive campaign solutions. Developed new strategies and multi-media campaigns for British Airways Holidays, Club World and Duty Free. Campaigns included press, outdoor, direct mail, point of sale, email and TV. Other client successes included identifying a new, lucrative shopper segment for Matalan which informed the company’s buying and marketing strategy and meeting Hilton’s challenge to increase direct bookings on their website by introducing a price promise. Managed four Account Managers across the different accounts. Initiated new internal processes to improve performance with a new induction programme and a more
- Account ManagerMercerBellMay 2001 - Aug 2001 (4 months)Managed the Mastercard and Lion Nathan (beer) accounts on a three month contract in Sydney with a brief to significantly increase purchases from existing customers. For Mastercard, this involved driving card usage with promotions for the Lord of The Rings film launch and for Lion Nathan, a coupon campaign to lookalikes of high value segments. Got up to speed very quickly and delivered multiple mailing programmes with complex production and lasering requirements on time and to budget. Impressed the client by introducing a new campaign evaluation process. The agency offered to sponsor me so I could take a permanent role with them but I decided to return to the UK.
- Marketing ManagerVirgin MediaMar 2000 - Mar 2001 (1 year 1 month)Increased new customer acquisition across cable TV, phone and internet subscription products. Delivered a customer contact plan across multiple channels including direct mail, email and telemarketing.
- Product ExecutiveReed Business InformationOct 1997 - Mar 2000 (2 years 6 months)
Education
verified_user
0% verified
- BSc (Hons) 2:1 Communication and Cultural Studies, (Psychology, Sociology, Media)London Metropolitan UniversityJan 1996 - Dec 1997 (2 years)
- BA (Hons) Communication StudiesNottingham Trent UniversityJan 1994 - Dec 1996 (3 years)