Rodolfo Rodríguez

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Head Of Digital Marketing

Medicato

• Desing and execute strategies to increase and optimise revenue and user growth for its products, this includes working at the awareness, acquisition and activation stages as well as building out marketing and product features to drive user retention and referrals. • Combine your skills in digital marketing, analytics and product management to find and implement creative, unconventional and cost-efficient channels to build a customer base as well as supplier base and grow the business. • Creating and executing (hands-on) on marketing strategies which will include combining organic marketing such as SEO with paid performance marketing through paid search/Google Ads, paid social (Facebook, LinkedIn, Instagram), affiliate channels and prog

Founding

Urbvan

• Head of all Marketing/PR. • Head of all E commerce functions, responsible for the organization APP & WWW activity. ◦ Effectively lead revenue generation while meeting strategic business objectives. • Design and implement comprehensive marketing strategies to drive traffic and sales. • Develop Mobile, Social Media, Emailing and Site navigation Strategies, in order to achieve the best conversion rate. • Develop a pricing model that ensures P&L targets are achieved. • Managing cross-functional teams in logistics, customer service, marketing, and operations – optimizing sales and end to end customer experience. ◦ Planning and managing marketing initiatives driving traffic, conversion, retention, revenue and profitability. • Oversee

Head of Sales

Groupon

• Develop and drive the implementation of the go to market strategy to take Groupon to merchants across National, Large Regional and Online merchants • Partner with VP Sales and Sales Vertical Leaders to understand market needs and translate into Groupon positioning and product needs • Bring fresh ideas and approaches to differentiation position of Groupon in the marketplace. ◦ Drive implementation leveraging cross functional teams including Sales, Operations and Planning Partner with internal brand teams, communications and PR, along with various supporting teams such as Research, Events, etc. • Collaborate with Merchant marketing (and other key stakeholders including editorial and design) to deliver a clear and consistent brand expe

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Head Of Marketing

Grupo Financiero Aserta Área

• Develop and oversee the overall performance marketing strategy • Create social media marketing campaigns and strategize them such that they align with the business objectives. • Identify relevant social media channels and oversee social media/community manager, graphic designers, and the whole marketing team. • Develop paid media strategy, email marketing strategy, and content strategy for different key channels and identify key hires/agency partners. • Define, record and track all KPIs and measurement of all marketing efforts • Develop key hires for marketing for both B2C and B2B initiatives • Develop offline opportunities to engage the digital climate community.

Head of eCommerce

MOBO MEXICO

• Achieve sales and margin targets by implementing technical and nontechnical strategies and initiatives that will drive traffic, conversion, retention, revenue, and profitability. • Meet financial objectives through annual budget preparation, ongoing forecasting, and results analysis. Oversee regular reporting of KPIs. • Partner with Marketing and Content teams to develop, implement, and/ or optimize effective online campaigns, digital marketing, and social media strategies that drive traffic, increase conversion, and expand sales both online and in-store. • Support the Company's omnichannel strategy by facilitating creation of seamless and integrated customer experience across our digital platforms (desktop, tablet, mobile, app) and b

Rodolfo Rodríguez

About

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Résumé

Rodolfo Rodríguez

About

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Behavioral traits