Chris Hallenbeck

Chris Hallenbeck

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Vice President, Marketplace Quality
Pasadena, California, United States

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Jobs verified_user 0% verified
  • OpenX
    Vice President, Marketplace Quality
    OpenX
    Jan 2026 - Current (8 months)
  • OpenX
    Director, Traffic Quality Operations
    OpenX
    Oct 2015 - Current (10 years 11 months)
  • OpenX
    Senior Director, Marketplace Quality
    OpenX
    Mar 2019 - Jan 2026 (6 years 11 months)
  • Technorati Media
    Senior Director, Network Operations
    Technorati Media
    Aug 2013 - Aug 2015 (2 years 1 month)
    Manage network operations for large Network/SSP. Responsbilities include management of demand platform relationships, programmatic demand, as well as technologies used to vet/monitor supply quality for the network. Led efforts in 2014 towards IAB/QAG certification for the network. Also managed a series of RTB/Exchange integrations to efficiently pair our supply with programmatic demand. Additiionally on top of those integrations developed an array of private marketplace relationships with new and pre-existing buyers of network supply.
  • inPowered NetShelter Technology Media
    Director, Ad Operations, Performance, & Yield Management
    inPowered NetShelter Technology Media
    Jul 2011 - Aug 2013 (2 years 2 months)
    Manage business operations for the inPowered (formerly NetShelter Technology) Network of over 200 technology focused sites (comScore Top 50 US). Responsible for revenue operations including but not limited to: delivery and performance management for premium sales, management of relationships, platforms, and yield for non-direct sales, as well regular forecasting of actualized revenue reconciled to pipeline forecasts in Salesforce. Recently deployed a web based platform for workflow management and revenue operations to achieve cross departmental efficiency gains. Recent non-direct optimization work yielded YOY 64% increase in yield with $2.4mm in incremental revenue YTD. Developed and launched new incremental revenue program for data sales p
  • Hearst Newspapers Hearst Media Services
    Director of Sales Operations and Yield Management
    Hearst Newspapers Hearst Media Services
    Jul 2009 - Jun 2011 (2 years)
    Manage sales operations for Hearst Newspapers including over 15 daily and 35 weekly newspapers. Also responsible for inventory yield management and a range of performance metrics and and analysis. Developed, scaled, and optimized usage of programmatic demand for the network.
  • SFGatecom San Francisco Chronicle
    Director of Operations
    SFGatecom San Francisco Chronicle
    Jan 2002 - Jun 2011 (9 years 6 months)
    Managed team of 14 devoted to three areas: advertising operations, product management/business analysis, and QA. Advertising operations team handles all trafficking, delivery and inventory reporting, creative testing, and optimization for more than $20 million a year in revenue. Personally responsible for development, deployment, training and management of all online advertising systems and products in coordination with Sales, Production and Technical teams QA responsibilities include test planning and execution, project management, bug tracking & resolution. QA team also manages feed processing and continuity for our classified verticals. Product management responsibilities (focused on advertising products and analytics) include stakeho
  • SFGatecom San Francisco Chronicle
    QA Manager
    SFGatecom San Francisco Chronicle
    Feb 1996 - Dec 2001 (5 years 11 months)
Education verified_user 0% verified
  • UNIVERSITY OF CALIFORNIA BERKELEY
    University of California, Berkeley
    UNIVERSITY OF CALIFORNIA BERKELEY
Awards verified_user 0% verified
  • I
    2018 TAG Trust Champion
    Issued by TAG Trustworthy Accountability Group
    TAG is an industry transparency and accountability group dedidicated to eradicating fraud, malware and piracy in the digital advertising ecosystem
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