Special Projects @ Project Decor (now Domino Magazine)
Project Decor
Jan 2012 - Jan 2013 (1 year 1 month)
Project Decor is a seed-stage, VC-funded startup that launched in June 2012.
Developed first investor and board reporting documents.
Structured and launched the “Style Exchange” brand ambassador program and generated leads for over
15,000 design enthusiasts as prospective advocates, thereby securing an organic user acquisition platform.
Initiated user acquisition strategy for ecommerce and design website, acquiring 10,000 users in the first
90 days of beta launch.
Introduced an email marketing program, from systems implementation and editorial calendar development to campaign execution, garnering an average open rate of 30%.
Implemented web analytics systems and reports designed to derive actionable in