Sandeep John

Head of Field Marketing & Community

Sprinto

Apr 2025 - Current (1 year 5 months)

I lead global field marketing and community initiatives at Sprinto, driving pipeline growth and sales acceleration through strategic, high-impact programs. My role focuses on building and executing campaigns that connect with prospects and customers across regions—whether through webinars, executive roundtables, or in-person events. I partner closely with sales to align on business goals, create opportunities that move leads through the funnel, and deliver measurable impact on SALs and revenue. By combining data-driven insights with creative execution, I help position Sprinto as the go-to compliance automation platform for modern businesses.

Member

Cybersecurity Marketing Society

Mar 2025 - Current (1 year 6 months)

Cybersecurity is one of the most dynamic, complex, and fast-changing industries today. The Cybersecurity Marketing Society empowers marketers to stay ahead with a supportive community, practical resources, and timely insights that make navigating this landscape easier—and more successful.

Head of Marketing (Director of Marketing)

Prismforce

Dec 2023 - Mar 2025 (1 year 4 months)

- Led Prismforce to analyst recognition as one of the top-tier skills intelligence platforms in the market, securing favorable mentions in industry reports and benchmarks - Achieved #1 ranking for core industry keywords, resulting in a 42% increase in organic traffic and significantly improved lead generation - Pioneered the industry's first tech services community meetup series, creating valuable networking opportunities and positioning Prismforce as a thought leader - Elevated brand visibility through strategic placement in top industry journals and publications, increasing share of voice by 35% among target audience - Built and led a high-performing marketing team from the ground up, establishing processes for campaign management, field

Advisor, Mentor

Selfemployed

Jan 2022 - Mar 2025 (3 years 3 months)

Advisor, Mentor with SaaS startups. In my previous assignments, I have advised on GTM (More recently with building, "Outbound", scaling demand gen and building pipeline efficiency) and have also assisted with leadership hiring. I have a point of view around a sales-led, hybrid gtm motion, brand building for startups and hiring the right team.

Head of Marketing (Director of Demand Generation)

Outplay

Jan 2022 - Dec 2023 (2 years)

- Spearheaded the development of the "Outplay" brand identity, resulting in a 30% YOY increase in brand search volume and 45% improvement in brand recall among target customers - Built and led a comprehensive marketing organization from the ground up, establishing specialized teams across Content, Campaigns, Paid Media, Organic Growth, Marketing Operations, and Product Marketing - Achieved remarkable 50% reduction in customer acquisition costs while simultaneously increasing conversion rates by 28% through CRO initiatives - Optimized marketing technology stack and analytics capabilities, enabling 3x faster campaign deployment and real-time performance insights

Head of Field Marketing, South East Asia

Freshworks

Jan 2021 - Jan 2022 (1 year 1 month)

As there was greater expansion of our sales teams in the India and South East Asia regions, there required greater focus from marketing for these regions. In my current role I head regional marketing initiative for Freshworks for the South East Asian market. This is across demand generation efforts and brand awareness.

Field Marketing Manager, India & South East Asia

Freshworks

Jan 2019 - Jan 2021 (2 years 1 month)

I lead the regional marketing initiatives across the India and South East Asian markets. I was responsible for all GTM efforts, brand awareness and demand generation campaigns for the region.

Campaigns Manager (UK, MEA)

Freshworks

Feb 2018 - Dec 2018 (11 months)

To futher our efforts in the mid-market side of the business, Freshworks decided to setup a dedicated marketing team to drive campaign efforts for our global sales teams. I found this as a great opportunity to be extend my outbound sales development and my previous marketing experience to be part of this new team. My role was predominantly focused on working closely with our global regional field marketers and driving our online campaigns (be it digital, webinars, working with publishers, content syndication etc.) for the UK and MEA regions.

Head - Sales Development (Global)

Freshworks

Apr 2017 - Jan 2018 (10 months)

Given my successes in setting up the early SDR US outbound team, I was given the opportunity to lead our SDR outbound team globally. This was working across the US, UK, ANZ, Middle East and Africa and the Rest of Europe regions and working closely with our teams based out of London, San Franciso, Sydney and Berlin.

Lead - Sales Development (US Mid Market)

Freshworks

Sep 2016 - Apr 2017 (8 months)

Give my experience across sales and marketing across and working across different size of companies, I was brought into Freshworks to help setup our SDR outbound engine to drive our mid-market business. This was first for the US market. This was also working closely with our sales leadership in the US. Some key initiatives while I lead the team included, - Setting up a sales enablement repository and building out relevant material to enable the SDR team - Setting up a internal mentor program to help the team get better through skill-sharing

Manager International Sales

Sundaram Business Services

Apr 2014 - Sep 2016 (2 years 6 months)

Role expectations & responsibilities includes a direct involvement with: • Business Development & Relationships • Pre-Sales & Solutions • Lead Project transitions • Establishing direct CXO level connects with clients / prospects • Lead sales efforts & teams across verticals & geographies. • Account management & Sales revenue generation for NEW accounts (NBD) • Handling of clients from multi-verticals and horizontal services. • Client interfacing & relationship building • Continuously identify and generate possibilities for additional sales – Go to market strategy, Account planning & strategy, Collaborations, pricing models, staffing estimations, contract negotiations, etc • Leveraging full life cycle exposure from past to provide consulting

A

Consultant

APE Artsbased People Engagement

Jan 2013 - Mar 2014 (1 year 3 months)

Helping firms across India with their marketing and sales initiatives. This included training and business development. APE is an arts-based training company that uses theatre, film, dance and video gaming techniques. We have specialized programs for managers that focus on team leadership, first line manager development, ownership and assertiveness for managers. APE helps companies with employee engagement, team building, new manager and new employee programs, goal setting, company corporate culture, selling attitude and the customer comes first mindset. APE uses an interactive approach uses innovative drama techniques and simulation to produce highly experiential solutions that are relevant and focused. APE works with the HR department

Assistant Manager - Business Development

TaurusQuest Services Private Limited

Jan 2010 - Dec 2010 (1 year)

I manage all sales and marketing initiatives at TaurusQuest. I also double up as a client relationship manager for select clients. Furthermore you could visit our website www.taurusquest.com for more information.

Sales and Marketing Manager

DTracks Limited

May 2009 - Jan 2013 (3 years 9 months)

DataTracks (subsidiary of TaurusQuest) provides fully iXBRL managed tagging services for several of the top accounting firms and thousands of companies in the United Kingdom. (www.datatracks.co.uk) One of his key assignments included setting up a sales ops for an India-based firm in the United Kingdom and developing a very successful B2B Ecommerce portal. This was worth a $1 million in it's first year of operation. Lead the project of creating two e-commerce websites for both the UK and India business. Head of United Kingdom and Europe business development Lead the online marketing team (SEO/Adwords) to ensure DataTracks appears in the top ranks of Google. Lead a team to launch the company’s first XBRL tagging tool in India. Respons

Senior Executive - Business Development

TaurusQuest Services Private Limited

May 2009 - Dec 2009 (8 months)

I handle business development in legal services at TaurusQuest. Our clientele are law firms and corporate counsel based in the United States and United Kingdom. Our typical service portfolio for legal services include 1)Litigation support 2)Legal research 3)Contract drafting, review & management Furthermore you could visit our website www.taurusquest.com for more information

Manufacturing Specialist

Caterpillar Inc

Jun 2004 - Jun 2006 (2 years 1 month)

+ Ensure maximum output & optimum utilization from all machines at machine shop. + Manage shop-scheduling activities. + Motivate Process Engineering, Maintenance, Material, Tool Engineering & Purchasing to work as a team in order to solve daily product & quality problems. + Drive behavioral change to improve production efficiency, quality & safety. + Ensure alternate tools/machines are provided when needed. + Sketch out effective contingency management plans. + Develop and periodically update the skill-set matrix for operators.

About

Detail

Timeline

Résumé