As a Multidisciplinary Designer, I am recognized for my expertise in crafting immersive storytelling experiences within spatial design. With a strong background in design direction and exceptional leadership abilities, I have consistently led successful projects from inception to realization. My passion lies in merging the realms of Interior Architecture and storytelling to create environments that not only captivate but also convey compelling narratives. What distinguishes me is a dual proficiency: a keen eye for spatial design and mastery of the tools necessary for crafting engaging narrative spaces. This unique combination has been instrumental in my contributions to previous projects, where I've seamlessly integrated design principles with storytelling elements to deliver exceptional results.
Timeline
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Résumé
Jobs
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Design Director
Benchmark Live
May 2023 - Current(3 years 2 months)
Founder Interior Architect
Slate
Jan 2022 - Current(4 years 6 months)
Slate is a multidisciplinary design and branding studio based in Jeddah, SA. The studio centers it self on creating spaces that tell a story and form unique experiences that you can feel, touch and smell. We think different starting from research to concept to revealing meaningful outcomes.
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Founder
Scent Story
Jan 2021 - Current(5 years 6 months)
Using scents as a storyteller device that surfaces our hidden layers of vulnerability and strength, stories that we can all relate to.
“Scents from a fairytale”
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Lecturer
Dar AlHekma University
Jan 2015 - Jan 2022(7 years 1 month)
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Interior architect
Saudi Diyar Consulting
Nov 2012 - Dec 2015(3 years 2 months)
Interior architect
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Intern spatial designer
Arthesia
Jan 2011
Education
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Master of Arts (MA, Ma creative practice for narrative environments
Central Saint Martins University of The Arts London