Isaiah Houston
About
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Performance Marketing Leader | SEM Specialist | Marketing Consultant | AI Adoption Lead
Florida, United States
Contact Isaiah regarding:
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Full-time jobs
Résumé
Jobs
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Senior SEM Manager, Consumer SolutionsSimpleTireDec 2024 - Current (1 year 11 months)• Brought AI into my paid marketing workflow, building custom Claude Cowork skills and scripts that automate reporting, audits, and recurring analysis and streamline how my manager and I work.
• Ran an AI maturity assessment on the Google Ads account against a recognized framework, scored it, and delivered an improvement roadmap to leadership.
• Produce AI-generated image and video content for live marketing campaigns, integrating creative AI directly into the production pipeline.
• Manage over $500K in monthly paid media across Search, Shopping, Performance Max, Meta, Display, Reddit, and ChatGPT Ads.
• Manage to profitability, not just platform metrics, optimizing against adjusted gross profit and contribution margin r- Paid Media ManagerCrispinAug 2021 - Sep 2022 (1 year 2 months)• Managed over 250 campaigns across 9 client accounts spanning paid search (Google Ads, Microsoft Ads) and paid social platforms including Meta and TikTok.
• Evaluated campaign performance across the full lifecycle—from planning and execution to ongoing optimization—ensuring campaigns met client KPIs and performance goals.
• Led weekly client status meetings, communicating performance insights, setting expectations, and developing strategies to improve ROI year over year.
• Developed reporting, insights, and strategic recommendations using Adobe Analytics, Google Analytics, and Microsoft Excel to guide campaign optimization.
• Coordinated the trafficking and implementation of advertisement tags and creative assets across - Digital Marketing ManagerMindshareOct 2019 - Aug 2021 (1 year 11 months)- Launched advertising media campaigns for new client car models (i.e., battery electric vehicles or BEVs)
- Strategized and executed 25 paid search and social media campaigns; optimized each campaign throughout its flight
- Established and maintained accuracy in budget control, and in-flow of media activity
- Spear-headed a team who increased ROI by 15% and kept CPL 30% below industry benchmarks - Digital Marketing AnalystThe OMalley School of Business at Manhattan CollegeSep 2018 - Sep 2019 (1 year 1 month)- Data-mined for historical improvement metrics (CPAs, CACs, Impressions, etc.)
- Validated activity across all media channels to measure performance and align it with the company’s vision
- Collaborated with the other departments to provide insight, and prevent operational complacency
- Achieved superb campaign performance by assessing target audiences and curating captivating content, which successfully increased event traffic by 25% - Paid Search and Social AnalystReprise DigitalJun 2018 - Aug 2018 (3 months)- Received in-depth, boot-camp, exposure to digital, search, and social for 12 weeks
- Human Resources SpecialistFourSight CollectiveMar 2018 - Jun 2018 (4 months)- Ensured all projects are delivered on time within the stipulated scope and budget
- Coordinated with internal and external parties for the flawless execution of projects
Education
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- Bachelor of Science - BS, Marketing and Global Business StudiesManhattan UniversitySep 2015 - May 2019 (3 years 9 months)
- Bachelor of Science - BS, International Business and MarketingManhattan UniversityJan 2015 - Jan 2019 (4 years 1 month)
Projects (professional or personal)
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- SSchool of Business TV projectA group of Manhattan College students working to create content for a television located on the newly renovated floor of our school of business building. Roles and responsibilities include but are not limited:
Project collaboration, content creation, and presenting materials in a clear and engaging fashion.
Awards
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- DDean's List 2018 | 2019