Brianna Yoon
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Social Media Manager & Content Creator at Tango
California, United States
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Résumé
Jobs
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Senior Social Media ManagerTangoApr 2026 - Current (6 months)- Social Media Manager & Content CreatorTangoFeb 2023 - Apr 2026 (3 years 3 months)- Developed and executed comprehensive channel strategies across Instagram, TikTok, LinkedIn, X, YouTube, and Facebook for B2B and B2C audiences. - Increased social media following by 225% and engagement by 2,021% in one year. - Produced 30 original short-form video pieces monthly, driving high engagement. - Achieved over 42 million organic impressions on Instagram and TikTok through engaging content in 2024. - Managed the social media calendar to ensure alignment with product launches, brand campaigns, and content marketing initiatives. - Oversaw day-to-day channel management, including scheduling, community engagement, and social listening. - Built and tracked monthly metrics, developing frameworks for improved KPIs.
- Social Media Content ManagerRouteApr 2022 - Feb 2023 (11 months)- Managed paid and organic social media strategy for Route’s channels across Instagram, TikTok, Twitter and Facebook. - Launched the Route TikTok page, ideating and executing content creation, collaborating with Creators for amplification, which resulted in growth of 10K followers in 8 months. - Executed paid and organic Instagram campaigns to increase brand awareness and following by 116%. - Implemented community management strategy on Instagram, Twitter and TikTok and was responsible for proactively engaging with users in the e-commerce, fashion and lifestyle spaces. - Assisted in social media campaigns responsible for increasing Route’s overall brand awareness and downloads by 12%. - Collaborated with the Creative team to ideate, lead an
- Social Media AssociateRouteFeb 2021 - Apr 2022 (1 year 3 months)- Managed Route's consumer-facing social media channels, which included curating the monthly calendar with copy and content and developing short-term strategies.
- Content and Social ManagerScorpionAug 2019 - Jan 2021 (1 year 6 months)- Developed and executed successful content marketing strategies and campaigns for clients in the Home Services and Legal industries in reaching their brand awareness, engagement, and social growth goals. - Managed social media channels for 30+ clients, develop copy for 220+ social posts, design accompanying graphics and write 25 pieces of long-form blog content monthly. - Ideated and produced engaging content including infographics, e-books, newsletters, videos, digital ads, and blogs. - Handled community management and social monitoring for clients—responding to comments and DMs to maintain their online presence. - Delivered monthly content marketing reports, utilizing social media and website analytics to assist with future campaign perf
- CCommunications AssistantJul 2018 - Aug 2019 (1 year 2 months)- Assisted in developing creative social media ideas and content strategy to improve Loop Media brand image worldwide - Assisted in developing and providing content for the organization's website and for managing/performing website editorial activities - Supported the delivery of communications strategy using social media channels and Loop website that contributes to Loop Media global communications strategy - Prepared and presented status reports (web traffic, customer testimonials, etc.), utilizing SEO to improve website's ranking - Developed and executed project plans, social media campaigns, and events alongside the Communications team - Supported media relations efforts including media list development, daily media monitoring, and comp
- DDigital Marketing and Social Media InternJan 2018 - Jun 2018 (6 months)- Handled day-to-day management of social media channels and communities with minimal supervision - Wrote copy for social media content and helped managed social media calendar for Instagram, LinkedIn, Facebook, and YouTube - Responsible for influencer outreach and collaborations - Researched digital marketing trends and social media updates for our 3,000+ clients
Education
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- San Diego State University — Bachelor of Arts - BA, Public RelationsSan Diego State UniversityJan 2014 - Dec 2018 (5 years)