David Arnerich

VP, Product Management

SearchStax

Apr 2023 - Dec 2024 (1 year 9 months)

Led cross-functional teams across Product, UX/Design, Product Ops and Program Management, managing the full product portfolio of SaaS search solution offerings, driving both 0-to-1 initiatives and 1-to-n scalable enhancements. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ■ Transformed an ad-hoc startup product environment into a scalable, efficient organization with metrics-driven roadmaps, agile practices, and cross-department PODs, achieving a consistent 90%+ on-time delivery rate. ■ Expanded global addressable market by 3x through key product enhancements, including a web crawler enabling data ingestion from any CMS/DXP, support for 4 new cloud regions, and addition of 19 languages. ■ Increased engagement of target Marketer user gr

Co-Founder / Head of Product Management

DigiProdUX

Feb 2025 - Current (1 year 7 months)

Senior Director, Product

EZ Texting

Oct 2020 - May 2022 (1 year 8 months)

Charged with the leadership and performance of the Product and UX / Design Teams to maintain, grow, and expand the full portfolio of SaaS texting products as well as integrated partnerships for both web and mobile platforms. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ■ Delivered a new data-driven product roadmap process in partnership with Engineering to optimize SDLC operations, increase velocity, capacity and lower maintenance. ■ Designed a cross-functional stakeholder prioritization system that focused efforts on customer outcomes, lowering customer-reported issues by 30% while increasing NPS from 2 to 30. ■ Focused product efforts to migrate the business from a "pay as you go" model, to subscription-based, delivering better cash

Advisor, Digital Social Media Graduate School Program

USC Annenberg School for Communication and Journalism

May 2015 - Dec 2018 (3 years 8 months)

Advisor for pioneering graduate program in social media, digital strategy, internet marketing, and entrepreneurship. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ■ Delivered lectures and workshops designed to equip students with agile product development methodologies and hands-on experience with user stories, MVP analysis, road mapping, financial modeling, and strategic product decision-making. ■ Implemented new curricula and processes to transition program capstone projects from student created prototypes to actual software deliverables consumable by the public via the web or app stores.

Director Product Management

Lereta LLC

Sep 2018 - Mar 2020 (1 year 7 months)

Tasked with rethinking and rebuilding the company's core property-tax services platform, tools and foundational user experiences to serve our mortgage-lending clients whose escrow-account tax disbursements total several billion dollars per year. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ■ Led the establishment of the company's first agile team and ensuant processes utilizing Scrum, Kanban and Lean methodologies, effectively integrating Product, Engineering, Design and QA into an efficient team. ■ Deployed rapid prototyping methods to efficiently gather requirements with users and stakeholders unaccustomed to articulating software needs. ■ Oversaw all aspects of the user experience for a new loan onboarding and property tax-line conf

Director, Product – E-commerce

YP The Real Yellow Pages

Aug 2013 - Aug 2018 (5 years 1 month)

Led the development and launch of a new customer acquisition and e-commerce platform for this B2B-focused company serving SMBs. Oversaw web and mobile app customer experiences, including SaaS-based tools for reputation management, marketing, reporting, and billing. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ■ Defined and executed the vision for a new platform, leading a cross-functional team of Product Managers, Engineers, UX Designers, and external agencies through the full product development lifecycle. ■ Drove the product roadmap to achieve all sales-lead conversion goals, growing revenue from $19M on the legacy system to $52M on the new platform within a year. ■ Grew monthly customer engagement by 67% through improved reporting

B

Manager, Product and Marketing

BroadSpire Inc

Jan 2005 - Dec 2006 (2 years)

Director, Product - Creativebug

Leaf Group

Feb 2013 - Jul 2013 (6 months)

Led the seamless integration of Creativebug into Demand Media following its acquisition, completing a full slate of corporate integration projects across Product, Technology, BI, Finance, Accounting, and HR in six months. Oversaw product improvements and closely tracked e-commerce subscription goals to drive growth. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ■ Tracked and reported on performance and subscription goal progress to identify areas of improvement. ■ Deployed SEO enhancements increasing traffic by 83% and A/B testing to raise monthly subscriptions by 23%.

Director, Product - Publishing at eHow

Leaf Group Demand Media

Jan 2011 - Jan 2013 (2 years 1 month)

Oversaw product development and operations for eHow’s large-scale publishing system, supporting a Top 20 ComScore website with a daily output of 5,000 content pieces, including articles, videos, and slideshows. Leveraged cross-functional expertise to create new, engaging content formats while collaborating with teams to evaluate and mitigate revenue risks. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ■ Closely tracked, analyzed and managed content delivery and quality-standard SLAs for 5K published content pieces per day, enabling our team to drive continual product and system feature enhancements. ■ Minimized bounce rates and increased CTR by 32% and session pageviews by 211% through the creation of new, engaging content formats and r

Promotions Negotiator

Initiative

Jan 1996 - Dec 1998 (3 years)

Director, Product - GolfLink

Leaf Group Demand Media

Jan 2010 - Dec 2010 (1 year)

Held full P&L accountability for a subscription-based golf score tracking and instructional website with $3M in annual revenue. Launched multiple website and mobile app development projects, driving continued growth and operational success. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ■ Delivered hands-on leadership to a scrum agile team of five during the completion of daily operations and successful web and mobile app development projects. ■ Increased subscriptions by 20% through new mobile features and content packages for branded ad sales. ■ Cultivated and maintained positive key traffic partnerships to increase revenue and visibility.

Director, Product – Search & Findability

Citysearchcom

Sep 2006 - Dec 2009 (3 years 4 months)

At IAC, I led and empowered my team of seven to succeed during product development projects through the delivery of consistent leadership and communication. Daily activities also included directing the innovation of new, highly effective agile roadmaps. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ■ Creating a new search engine, taxonomy, and geographic information system, to deliver new hyper-local neighborhood guides and search capabilities for users. These projects were completed on-time using agile methodologies. ■ Acquiring key data from user behavioral analyses which allowed us to create a highly competitive product.

Managing Editor

GoTocom Inc

Jan 2000 - Dec 2003 (4 years)

Media Marketing Consultant

Self Employed

Jan 1998 - Dec 2000 (3 years)

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