S

Shaowen Liang

About

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Designer
New York, United States
Contact Shaowen regarding: 
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Full-time jobs

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Job

Résumé

Jobs verified_user 0% verified
  • Crisp
    Senior Visual Designer
    Crisp
    May 2025 - Current (1 year 6 months)
    As a Senior Designer at Crisp, I bridge the gap between brand evolution and performance marketing: - Spearheaded the visual identity upgrade in collaboration with the Creative Director. This involved auditing legacy assets, defining new brand guidelines, and overseeing the transition from initial planning to full-scale execution. - Design and iterate on paid social and display ads in collaboration with the Marketing Performance Director. I utilize A/B testing for visual hooks to lower CPA and increase CTR across Meta, LinkedIn, and Google. - Develop high-value lead magnets (e-books, whitepapers, and interactive tools) that streamline the user journey and boost top-of-funnel conversions. - Manage end-to-end print production for events, direc
  • W
    UX Designer
    We Independent
    Mar 2025 - Jul 2025 (5 months)
    - Led the team in building a cohesive and functional design system used across the entire interface. - Developed wireframes, prototypes, and high-fidelity designs in Figma, iterating based on user feedback and usability testing. - Worked closely with the development team to ensure the final product aligned with organizational goals and user needs.
  • Thesis
    Graphic Designer
    Thesis
    Oct 2024 - Nov 2024 (2 months)
    - Collaborated with Creative Director to develop visually engaging, high-performing concepts for Meta ads. - Independently designed and produced campaign concepts for Black Friday and New Year initiatives, refining through iterative rounds to align with brand standards and campaign goals.
  • Humanscale
    Junior Brand Designer
    Humanscale
    Aug 2024 - Apr 2025 (9 months)
    Collaborated with Creative Director and Senior Designer to execute visual strategies rooted in sustainability and workplace wellness. Key projects included: - Lead Designer for a 130-page internal sales manual used globally, managing the end-to-end process from layout design to final print production. - Partnered with marketing to develop organic social campaigns, utilizing engagement analytics to refine content strategy. - Contributed to the UI/UX design of product websites, working closely with a multi-disciplinary team to maintain brand consistency. - Created ad assets across Google, Meta, and AdRoll, participating in performance audits to optimize ROI.
  • J
    Brand Designer
    Japanese Language Culture Club
    Aug 2021 - Feb 2024 (2 years 7 months)
    - Led and developed a brand identity that aligns with Japanese cultural aesthetics and modern design trends. - Led creative brainstorming sessions and guided other designers when applicable. - Created visual assets for social media, websites, event promotions, and merchandise. - Collaborated with content creators, event planners, and educators to enhance brand storytelling.
Education verified_user 0% verified
  • The City College of New York
    Communication Design
    The City College of New York
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