Lynne Kingsley

Chief Marketing Officer

Ironmark

Oct 2024 - Current (1 year 11 months)

Building and scaling Ironmark's marketing function to drive strategic growth across the organization, leads the adoption of cutting-edge strategies including Account-Based Marketing (ABM), content/social/email, brand, sales enablement, events, PR and demand generation. Founded and leads of Ironmark’s AI Council, champions the integration of AI in marketing, optimizing operations and setting new industry standards for data-driven solutions.

Vice President, Marketing and Strategic Services

Ironmark

Jul 2017 - Dec 2024 (7 years 6 months)

Heads up the Digital Marketing Client Services team at Ironmark. We have a robust team in-house of digital strategists, analysts, account managers, content creators, social media experts and web developers. We help companies - big and small, B2B and B2C - in marketing strategy, content marketing, search marketing, social media, inbound marketing, lead generation and more. Lead the marketing team launching all programs related to marketing Ironmark's own services to potential clients like you!

Marketing Director

Ironmark

Apr 2016 - Jun 2017 (1 year 3 months)

Built the digital marketing department at Ironmark. Through creating the company's own marketing plan, determined the strategy for rolling out the new department using a combination of inbound marketing, sales, live events and paid media. Hired four full-time employees and lead the team in the company's launch of its new website.

Director of Marketing and Development

BlackRock Center for the Arts

May 2013 - Apr 2016 (3 years)

• Successfully launched a new corporate sponsorship strategy to include a full tailored range of benefits for corporate clients. Secured eight new sponsorships for the organization in the first three months. • Create, analyze and monitor two operating budgets totaling $1.7m in annual revenue, which drives all operational costs of the organization. • Develop the organization’s government, foundation, corporate and individual giving goals, plans and tactics, and delegate duties to team members, providing guidance and support when needed. • Plan and coordinate all internal and external events such as the Annual Gala and Scotch Tasting Fundraiser, as well as press events and corporate mixers. • Launched new giving campaign “Give on the Green” r

Director of Marketing and Communications

BlackRock Center for the Arts

May 2013 - May 2015 (2 years 1 month)

Responsible for the branding and promotion of BlackRock Center for the Arts and its programs through media and public relations; print, radio, electronic, and social media; and paid advertising. Working closely with the Executive Director and department heads, plan and implement strategies to meet or exceed annual earned and contributed income budget goals. • Develop and implement the marketing plans for BlackRock’s branding as an institution and for each program area. • Write press releases, copy for marketing materials, annual reports, and collateral material. • Manage media relations, pitch and place stories, and forge strong relationships with key industry leaders. • Oversee management of the website, including writing and editing of co

Director, Marketing and Communications

Association of Performing Arts Presenters

May 2012 - May 2013 (1 year 1 month)

Led communications in this major trade association, adding $350,000 in membership revenue.and a 30% increase in corporate sponsorships. Experience includes: • STRATEGY: Created a comprehensive marketing plan with marketing and sales strategies and tactics that built smarter revenue goals for substantial member acquisition retention programs. • RESEARCH & MEASUREMENT: Developed models and scenarios by which to measure, analyze and evaluate progress for key member segments and against established revenue goals. • SOCIAL: Directed participation in Facebook, Twitter, Linked-in, Pinterest, other platforms; created the entire roll-out of APAP|Community, the association’s own social networking platform. • MARKETING MATERIALS. Created impactful, e

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Executive Director

American Alliance for Theatre and Education

Jun 2009 - May 2012 (3 years)

Lead and managed the national headquarters and overall operations of the Alliance and its 950 members nationwide in accordance with policies and goals established by the national Board of Directors. Five direct reports. Functions include: • MARKETING. Created, launched and implemented AATE’s marketing plan including digital, social, direct mail, SEO, SEM, email, PR, crowdfunding, relationship cultivation, board engagement and live events.  • REVENUE GROWTH. Successfully increased membership revenue, contributed income and programming revenue by 40%, 450% and 61% respectively from 2009 to 2011.  • CAUSE MARKETING. Spearheaded the national advocacy of arts education and the ongoing advancement of AATE’s mission, vision, and core values among

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Business Development Manager

Ecentives

Jun 2007 - May 2009 (2 years)

E-centives is the CPG and Retail industry's top internet coupons technology provider. It was acquird by Catalina Marketing in 2010. The work for clients (Del Monte, Contessa, French's, Gerber, Earthbound Farms, Cargill Meat Solutions) propelled them into a new standard of consumer relationship building and engagement. At E-centives I built long-lasting relationships with new and current clients ranging from small start-ups to multi-national market leaders. Extensive experience in all aspects of B2B sales cycle from prospecting and qualifying to online & in-person presenting and proposal writing. Have presented and worked with senior level personnel of leading, global companies such as Dunkin Donuts, CVS, Gap and Target Corporation. • Genera

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Account Executive

Paver Downes Associates

Apr 2002 - Aug 2006 (4 years 5 months)

Managed multiple marketing consulting engagements at this UK advertising agency primarily in real estate and communications industries. Clients included David McLean Group, Downing Developments,  Call-Link Communications, Albany Developments, Origin NPD, Liverpool Vision and The  University of Liverpool. One direct report. Functions included:  • Researched and analyzed current marketing situation and provided consultation and recommendation for future marketing campaigns through print, radio, television, internet, transit and/or direct mail media.   • Liaised between internal creative team, PR team and external client to achieve desired marketing results on time and on budget  • Created proposals and conducted presentations to senior cli

Buyer

Macys East

Jun 1998 - Aug 2001 (3 years 3 months)

Executed forecasts, evaluating sales, markdowns, receipts and stock based on current trend and anticipation of future events which were to impact the business. Analyzed assortment history, developed assortment plans by size range/classification/vendor and edited assortments accordingly. Developed and monitored action plan to ensure achievement of gross margin plan and negotiated with vendors to secure charge back allowance. Three direct reports. Started as Assistant Buyer and promoted to Buyer; youngest person Macy’s ever promoted to buyer. Financial responsibility and results:  • $45 million annual 2000 sales volume  • Exceeded sales plan by 5% for 2000-2001   • Achieved gross margin plan for 2000-2001

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