Minh Huynh

Community & Social Listening Manager

KASIKORNBANK

Nov 2024 - May 2025 (7 months)

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Assistant Integrated Marketing Manager

Kasikornbank (KBank)

Nov 2023 - May 2025 (1 year 7 months)

Led integrated marketing and acquisition strategies for deposit products and K PLUS mobile app, managing a 10M THB budget and delivering 900% ROI in Q1-Q2 2024. Executed multi-channel performance campaigns across Google, Meta, TikTok, and Zalo, optimizing CPI, CAC, and conversion funnels. Designed landing pages and customer journeys using Figma, Google Analytics, and Appsflyer, improving activation and retention. Built partnerships with agencies, affiliates, and KOLS to scale user acquisition and co-marketing initiatives. Leveraged social listening tools to monitor monthly mentions, generating insights that improved campaign messaging, engagement (+20%), and response time (-30%).

Integrated Marketing Assistant Manager

KASIKORNBANK

Nov 2022 - Nov 2024 (2 years 1 month)

Integrated Marketing Campaigns for Vietnam Market (Best Employee Award 2023) - Developed strategic marketing campaigns for deposit products, focusing on acquisition and go-to-market strategies. - Managed a 10M baht budget, achieving 900% ROI in Q1 and Q2 of 2024. - Led media planning and worked with agencies to execute campaigns across Google, Meta, TikTok, and Zalo Ads. - Designed landing pages using Figma and optimized customer journeys through analytics tools like Google Analytics and Appsflyer. - Created key messaging and collaborated with designers to produce artwork and promotional videos. - Built in-app marketing strategies to improve user retention and engagement. - Negotiated and collaborated with business partners, influencers, an

User Acquisition Assistant Manager

KASIKORNBANK

Nov 2022 - Dec 2023 (1 year 2 months)

Social Media Marketing Manager

Smart Digital Group Co Ltd

Nov 2020 - Sep 2022 (1 year 11 months)

- Planned and executed SEM campaigns on Facebook, Instagram, and LinkedIn, optimizing ads, ad copy, and creative artwork for clients across diverse industries, including luxury real estate, dental services, health and fitness, food and beverage, education, and retirement planning. - Developed automated email marketing using CRM tools such as Keap, Mailchimp, and Mailerlite, delivering targeted campaigns for Smart Digital Group and its clients. - Built landing pages using Keap and Page Builder tools to enhance campaign effectiveness. Consulted with clients to recommend SEM and social media marketing strategies, ensuring alignment with business goals. - Managed budgets for social media marketing campaigns, overseeing planning, execution, and

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Social Marketing Manager

Smart Digital Group

Oct 2020 - Sep 2022 (2 years)

Planned and executed SEM and paid social campaigns across Facebook, Instagram, and LinkedIn, helping clients across real estate, healthcare, fitness, F&B, education, and financial services achieve lead generation, sales, and brand growth objectives. Optimized targeting, ad creatives, and messaging to improve campaign efficiency, lower acquisition costs, and maximize ROI. Built automated email marketing and CRM workflows using Keap, Mailchimp, and MailerLite to nurture leads and increase conversion rates. Developed high-converting landing pages and funnels to streamline customer journeys and drive measurable business outcomes. Acted as a marketing consultant to clients, recommending data-driven SEM and social strategies, managing budgets, an

X

Digital Marketing

X2 Group

Oct 2019 - Jul 2020 (10 months)

Developed integrated marketing plans encompassing social media, paid ads, communication strategies, and key messaging. Executed hands-on social media marketing, including content production. Established and optimized social media profiles for both the company and its clients. Collaborated with designers and video editors to create engaging content, including videos, images, and infographics. Analyzed social media metrics and generated monthly reports for clients. Coordinated directly with partners for major events.

Digital Marketing & PR Executive

X Group

Oct 2019 - May 2020 (8 months)

Developed integrated marketing plans encompassing social media, paid ads, communication strategies, and key messaging. Executed hands-on social media marketing, including content production. Established and optimized social media profiles for both the company and its clients. Collaborated with designers and video editors to create engaging content, including videos, images, and infographics. Analyzed social media metrics and generated monthly reports for clients. Coordinated directly with partners for major events.

Senior Marketing Executive

Nimbus

Aug 2018 - Jun 2019 (11 months)

Developed comprehensive communication plans for launching new products in the US market. Created detailed communication materials, including video scripts and social media content. Coordinated preparations for photo shoots and ensured the quality of visual materials. Collaborated directly with film and lighting crews, as well as production houses, to achieve desired outcomes. Managed, tracked, and enhanced the company's social media presence. Organized monthly charity events to support the company's branding initiatives.

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Senior Marketing

Nimbus9

Jul 2018 - Jun 2019 (1 year)

Developed comprehensive communication plans for launching new products in the US market. Created detailed communication materials, including video scripts and social media content. Coordinated preparations for photo shoots and ensured the quality of visual materials. Collaborated directly with film and lighting crews, as well as production houses, to achieve desired outcomes. Managed, tracked, and enhanced the company's social media presence. Organized monthly charity events to support the company's branding initiatives.

Bilingual MC/ Voice Talent

Freelancer

Dec 2017 - Jul 2018 (8 months)

English MC & Interpreter of The Windsor-Essex Catholic District School Board, Ontario Canada English MC of The Western Australian International School System English MC of Yola Junior English Center English MC of English Rhetoric English Contest English - Vietnamese MC of UNESCO Vietnam Vietnamese Voice Talent for TVC, viral videos...

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Team Lead

Sunshine Marketing

Sep 2017 - Jul 2018 (11 months)

Identified and acquired clients, conducted discussions and negotiations, and thoroughly understood client insights and requirements. Consulted with clients on marketing strategy, budget allocation, and the implementation of marketing tools and activities. Oversaw and managed a team, providing detailed task lists and ensuring seamless coordination. Ensured quality control for content, visual materials, and execution of marketing plans. Successfully collaborated with high-profile clients, including Häagen-Dazs Vietnam, Fitmeal.vn, and Windsor-Essex Education & Development Company.

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Founder aka Account Manager

Sunshine Marketing Team

Aug 2017 - Sep 2018 (1 year 2 months)

Identified and acquired clients, conducted discussions and negotiations, and thoroughly understood client insights and requirements. Consulted with clients on marketing strategy, budget allocation, and the implementation of marketing tools and activities. Oversaw and managed a team, providing detailed task lists and ensuring seamless coordination. Ensured quality control for content, visual materials, and execution of marketing plans. Successfully collaborated with high-profile clients, including Häagen-Dazs Vietnam, Fitmeal.vn, and Windsor-Essex Education & Development Company.

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PR - Marketing Planner

Indochina International Education Development Group

Sep 2015 - Sep 2017 (2 years 1 month)

Planned, managed and drove the annual budget process for digital and performance marketing activities to achieve 30% growth of sales per year. Hands-on optimized SEM including Google Ads, Facebook Ads, email marketing, and SMS marketing. Crafted English content for websites and social media platforms. Generated innovative ideas and visual concepts for events. Created viral video scripts and collaborated directly with editors to produce TV commercials. Served as a bilingual MC and interpreter for the company.

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PR - Marketing Media Planner

Indochina International Education Development Group

Aug 2015 - Jul 2017 (2 years)

Planned, managed and drove the annual budget process for digital and performance marketing activities to achieve 30% growth of sales per year. Hands-on optimized SEM including Google Ads, Facebook Ads, email marketing, and SMS marketing. Crafted English content for websites and social media platforms. Generated innovative ideas and visual concepts for events. Created viral video scripts and collaborated directly with editors to produce TV commercials. Served as a bilingual MC and interpreter for the company.

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Marketing Content Specialist

International Bluefox

Dec 2014 - Sep 2015 (10 months)

Generated product slogans, marketing stories, and product descriptions for websites, catalogs, and videos. Prepared concepts for photoshoots. Collaborated with designers to create content across multiple channels. Organized quarterly company events, including event agendas, guest invitations, and scripts. Wrote press releases. Developed big ideas and key visuals for company events. Served as a bilingual MC and interpreter for the company.

Marketing Content Specialist

Bluefox Content

Oct 2014 - Sep 2015 (1 year)

Generated product slogans, marketing stories, and product descriptions for websites, catalogs, and videos. Prepared concepts for photoshoots. Collaborated with designers to create content across multiple channels. Organized quarterly company events, including event agendas, guest invitations, and scripts. Wrote press releases. Developed big ideas and key visuals for company events. Served as a bilingual MC and interpreter for the company.

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