Michelle García

Consultant

Cobra Studio

May 2024 - Current (2 years 2 months)

Marketing Project Manager

Brandy Creativity Technology

May 2024 - Current (2 years 2 months)

📍 Brandy is a full-service advertising agency. I lead and coordinate large-scale projects for clients in the alcoholic beverage sector in Central America and the Caribbean. 👉🏼 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Bacardí, Santa Teresa, Grey Goose, Bombay Sapphire, Patrón, Cazadores, Dewar's, William Lawson, Angel's Envy, D'ussé, St. Germain. 🎯 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Coordinate OOH, On Trade, Off Trade, and digital campaigns. - Supervise creative production and manage deadlines and delivery times. - Manage relationships with clients and brand distributors. - Provide support to the internal team and partner BTL and media agencies.

Director of Account Services

INYOGO

Sep 2023 - Feb 2024 (6 months)

📍 INYOGO is a Sports Marketing Agency with operations in Peru and Ecuador. I led influencer marketing campaigns, sponsorship activations, and BTL projects. Focus on supervising and coordinating a dynamic, high-performance team. Direct management responsibility for 4 account managers. 👉🏼 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Toyota, Gatorade, Betsson, Peruvian Football Federation, AB InBev, adidas, Nike, Reebok, Diners Club, La Roche-Posay, Cerave, ISDIN, Hasbro, Nestlé. 🎯 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Organize team efforts between accounts and creative departments to successfully achieve campaign objectives for each client. - Lead weekly agency status meetings and oversee project management tools. - Manage BTL activations for Toyota, Gatorade, and AB

Account Supervisor

Atomikal Consultant Agency

Mar 2023 - Aug 2023 (6 months)

📍 I led up to 9 brands simultaneously for clients with regional presence, including challenging projects in the tourism, healthcare, FMCG, and retail sectors. I headed a team of 3 account executives and up to 20 collaborators, ensuring quality and deadline adherence in a dynamic environment. 👉🏼 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: PromPerú, Clínica Internacional (health), La Ibérica (chocolates), Kativa (haircare), Marathon (sporting goods retailer), Nike, Saucony, Brooks, Sneakers, The Athlete's Foot, Peruvian Cancer Foundation. 🎯 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Lead, plan, and oversee social media, web, SEO, and performance projects for brands in Peru, Ecuador, and Bolivia. - Ensure timely delivery of high-volume projects with multiple deliverables.

Project Manager

INGENIA LATAM

Nov 2022 - Jan 2023 (3 months)

📍 Comprehensive management of communication and sustainability campaigns for B2B brands operating in Peru, Ecuador, and Chile. 👉🏼 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Vitapro, Salmofood. Support for Nicovita. 🎯 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Coordinate 360 campaigns with clients, PR agencies, media, and vendors. - Lead daily status meetings and organize tasks for a team of 10 professionals (writers, designers, planners, community managers). - Ensure correct usage of brand guidelines in all deliverables. - Review and filter planning strategies and creative proposals. - Follow up on the monthly schedules (AON) for each brand. ⚙️ 𝗦𝗸𝗶𝗹𝗹𝘀: - Media: LinkedIn, Facebook, Instagram, Workplace, YouTube. - Sector: Aquaculture. - Project Management: Basec

Head of Brand Team & Nike KAM

Today

Jan 2019 - Feb 2023 (4 years 2 months)

📍 Today is a boutique agency that provides creative services to large corporations. I was responsible for the comprehensive and strategic management of brands, overseeing flawless project execution and ensuring the success of our clients' campaigns. Management responsibility for up to 15 team members. 👉🏼 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: - Key Account: Nike (Women, Running, Training, Football, Sportswear) - Other clients: UNHCR, Specialized, IPP (education), El Comercio (media), Marathon (sporting goods retailer), Perú Well Served (tourism), Sandra Plevisani (chef), LADFEST (festival). 🎯 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Lead and oversee the execution of global campaign amplification and local creativity for ATL and Digital media. - Collaborate close

Account Executive

Today

Feb 2017 - Jan 2019 (2 years)

📍 Responsible for managing and coordinating the work plans for digital and ATL advertising campaigns. I led up to 4 accounts simultaneously and a multidisciplinary team of 7 people. 👉🏼 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Nike, IPP, IVV, Club El Comercio, Aptitus, Urbania, Neoauto, PagoEfectivo. 🎯 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Maintain direct relationships with clients' marketing teams to receive and channel requests, plan strategically, and control workflow. - Lead client briefs, debriefs, weekly status meetings, budgets, work schedules, and reports for each assigned project. - Coordinate, follow up, and ensure the completion of 360 advertising campaigns. - Guarantee the timely and high-quality delivery of all deliverables from the internal team, v

Social Media Manager

Today

Jul 2016 - Feb 2017 (8 months)

📍 Responsible for designing Social Media strategies for key agency brands, distributing roles and tasks among the team, ensuring effective execution. 👉🏼 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: WD-40, Club El Comercio (media), Ofertop (e-commerce), Bio Oil (skincare), Pigeon (baby and child care), Lansinoh (breastfeeding products), Aptitus (employment portal), Urbania (real estate portal), Neoauto (car sales portal) and PagoEfectivo (fintech). 🎯 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Develop digital strategies for Facebook, Twitter, Instagram, LinkedIn, and Email Marketing. - Design communication guidelines, content matrices, and crisis management manuals for each assigned account. - Create new report formats: weekly, monthly, and quarterly to facilitate trackin

Coordinadora de Marketing

Novo Foods

Jun 2015 - Jun 2016 (1 year 1 month)

📍 Digital marketing agency providing solutions to small and medium-sized companies. I was hired as a consultant to manage the social media presence of Dermaperú (dermatologic clinic). 🎯 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Creation of consultation flows, moderation guides, and crisis management plan. - Development of AON content matrices. - Management and optimization of advertising on social media and Google Ads. - Conceptualization of commercial campaigns and influencer collaborations. - Development of AON and performance reports. - SEO writing for blog articles. - Social media moderation and blog message handling. 🚀 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: - Increased Dermaperú's engagement by 800%. - Increased appointment requests by 500%.

Asistente de producción

Radio San Borja TV

Mar 2015 - Nov 2015 (9 months)

Editora de contenidos

Redaccionline

Apr 2013 - Nov 2014 (1 year 8 months)

Communications Assistant

Dream Machine

Jun 2010 - Jul 2012 (2 years 2 months)

Marketing Communications Consultant

Okara Medicina y Láser Perú

📍 Aesthetic and laser medicine clinic with over 25 years in the market. I conducted a marketing consultancy aimed at improving the customer experience at all touchpoints. 🎯 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: - Develop the 360 marketing plan. Omnichannel strategy across TV, point of sale, and digital media. - Create a new content strategy for Instagram and TikTok. - Design tactical campaigns focused on achieving goals such as sales closure. - Coordinate cross-marketing actions with exclusive promotions for BBVA, BCP, and Diners Club. - Execute barter campaigns with KOLs, celebrities, and influencers. - Analyze competition through digital benchmarking and mystery shopping at points of sale. - Design new services, protocols, and packages based on market tre

Social Media Consultant

Aura Studio

📍 Freelance consultant specializing in content marketing for small and medium-sized enterprises, focusing on fashion and accessories brands. 🎯 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: - Social Media Strategy. - Content creation and management. - Community management. - Social media advertising. - Development and execution of influencer marketing campaigns.

Brand Communications Consultant

Food Pack SAC

📍 Food Pack is a leading Peruvian company in the beverage sector, specializing in the processing and commercialization of fruit juices. 👉🏼 𝗕𝗿𝗮𝗻𝗱𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗱: Ecofresh (premium natural juices) and D'Hoy (detox / cold pressed juices). 🎯 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: - Rebranding for the Ecofresh brand. - Creation of Social Media strategy for both brands. - Content creation and social media advertising. - Community management. - Design of off-trade POS materials.

Freelance Community Manager

Aghaso

📍 Aghaso is a brand in the gas appliances sector in its growth stage. I was responsible for managing their online presence through content management. 🎯 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: - Creation of the social media strategy. - Development of paid lead generation campaigns. - Community moderation on social media platforms.

About

Detail

Timeline

Résumé