Stéphanie Lombardi
Stéphanie Lombardi
About
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Brand Management & Strategy | Business Development | Relationship Builder
Ontario, Canada
Meticulous leader and strategic planner with comprehensive business acumen within CPG. Experienced marketing professional focused on insightful executions. Process-oriented multi-tasker while adaptable to changing demands. Offer agility and strategic problem-solving while strengthening relationships with client base. Strong contributor with all levels of organization, who negotiates and influences to achieve objectives. Positive attitude, excellent interpersonal and communication, effective business partner and team player. KEY STRENGTHS: Brand Development | CPG | Brand Go-to Marketing | Project Management | Category Advisory | Trend & Category Story Decks Integrated Planning | Special Packs & Displayers Development | Relationship Builder | Shopper Marketing Programs | Fluent in French & English PROFESSIONAL EXPERIENCE COLGATE-PALMOLIVE, TORONTO (2020 – 2021) Retail Marketing Manager (1yr 5 mo) Leader for developing and executing retail-centric shopper marketing activations for Top Retailers nationally for the Oral Care portfolio. Directing 360-degree shopper experience plans, from idea to execution, and through e-commerce and omni-channel platforms (i.e. PC Express, LCL Media, Walmart Connects, Shoppers Drug Mart A la Carte programs) with marketing agencies, through schedule management and execution. Extreme care and attention to details in developing effective retail merchandising tools and activations for the total current Oral Care portfolio and for new product launches, including new hello products, Colgate Renewal and Colgate keep. UNILEVER CANADA, Toronto, ON (2011 – 2019) Category and Shopper Insights Manager (2017 – 2019) Provided recommendations and data analytics in developing category strategies (4 Ps) to Loblaws, Walmart, and Sobeys. Category advisor for Loblaws (LCL) and Walmart (WM) accounts. In-store Visibility Manager (2015 – 2016) Led development of special packs and display vehicles for key Personal Care and Foods brands (Axe, Dove, Degree, St. Ives, Simple, Vaseline, Hellmann’s, Knorr and Becel), collaborating closely with internal project members. Shopper Marketing Manager (2011 – 2015) Developed and executed shopper marketing programs for Loblaws and Sobeys. Championed and directed 360-degree shopper experience plans, from idea to execution, and through e-commerce channel (i.e. Click & Collect) with marketing agencies, through schedule management and execution. TECHNICAL SKILLS Nielsen MarkeTrack, Answers | JDA | IRI | RetailLink | Precima | Microsoft Suite / 365 | Salesforce
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