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lorena villarreal

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Mexico City, Mexico
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Résumé

Jobs verified_user 0% verified
  • Entropy
    ACCOUNT ANALYST SEMI SR. –
    Entropy
    Aug 2023 - Current (3 years 3 months)
    Paid Media Specialist with experience in results-oriented digital strategies for brands in Mexico, the United States, and Chile. Skilled in the design, implementation, and optimization of advertising campaigns on platforms like Google Ads, Meta Ads, TikTok, Pinterest, and LinkedIn Ads, ensuring a high return on investment. Pro cient in managing advertising campaigns, including advanced testing methods such as A/B testing, Brand Lift, and Conversion Lift. Experienced in developing Marketing Mix Models (MMM) to measure online and o ine variables, optimize budgets, and maximize campaign impact. Focused on performance and branding strategies, with advanced data analysis to identify key opportunities. Collaborates with development and marketing
  • Topfoxx
    CRO OPTIMIZATION SPECIALIST
    Topfoxx
    Jun 2021 - Aug 2023 (2 years 3 months)
    Update and maintain the Topfoxx website, managing inventory, UX/UI design, and pages built with Liquid code. Review key metrics in Google Analytics and Google Tag Manager, and optimize SEO to improve conversion rates while managing marketing campaigns for promotions and special events.
  • I
    CUSTOMER CARE SPECIALIST
    INKCARTRIDGE
    Jun 2020 - Apr 2021 (11 months)
    Served as a key contact for a Long Beach california-based company, delivering assistance to customers via phone and email. Provided in-depth technical support for products sold on the company's website, encompassing order tracking, processing, sales quote manage ment, purchase orders management, and sales follow-ups. [IMAGE] [IMAGE]
Education verified_user 0% verified
  • U
    and
    Universidad Autónoma de Puebla.
  • 1
    100-101 Meta Cerit ed Digital Marketing Associate.
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