Manuel Gonzalez Frau

Manuel Gonzalez Frau

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Senior Digital Marketing Strategist | SEM, Paid Social, & CRO | 350% ROAS Growth | Team Builder | AI-Powered Strategies
Toronto, Ontario, Canada

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Jobs verified_user 0% verified
  • Soti
    Performance Marketing Manager
    Soti
    May 2026 - Current (6 months)
  • Rosedale Academy
    Senior Digital Marketing Manager
    Rosedale Academy
    Feb 2025 - Apr 2026 (1 year 3 months)
    Lead multi-region paid media campaigns across LATAM, Asia, and Africa. Scaled annual lead volume from 3,000 to 9,500 while maintaining highly efficient customer acquisition costs (CAC) on Google Ads, Meta, and LinkedIn. Manage daily campaign optimizations, including negative keyword mining, audience exclusions, and bid adjustments, to stabilize CPA during rapid scaling. Brought creative production in-house by implementing AI-driven workflows, which reduced reliance on external agencies and sped up ad testing for faster market launches.
  • Maison Battat Inc.
    Digital Growth Manager
    Maison Battat Inc.
    Oct 2023 - Oct 2024 (1 year 1 month)
    Managed a $350K annual growth budget across digital channels, contributing to doubling direct-to-consumer (DTC) revenue year-over-year. Spearheaded influencer marketing and user-generated content (UGC) campaigns to significantly grow the core audience and boost community engagement. Developed tailored, story-driven market entry strategies for Mexico, Spain, and South Africa.
  • Enviropass
    Business Administrator
    Enviropass
    Jul 2023 - Sep 2023 (3 months)
    Improved search engine visibility through technical and on-page optimization, reducing the site's bounce rate. Built automated analytics dashboards to streamline reporting and facilitate faster marketing decisions. Revamped the social media strategy by transforming blog content into engaging video campaigns. Increased email conversions through audience segmentation and A/B testing.
  • Inmersys
    Digital Marketing Consultant
    Inmersys
    Feb 2023 - Jun 2023 (5 months)
    Implemented strategic SEM, paid social, and inbound marketing tactics that helped land major enterprise accounts like Nissan, Disney, and DHL. Drove a spike in organic traffic through analytics-driven SEO and high-authority backlinking strategies. Deployed real-time analytics frameworks to track cross-channel attribution, making ad spend more efficient.
  • Inmersys
    Digital Marketing Manager
    Inmersys
    Jul 2020 - Feb 2023 (2 years 8 months)
    Grew and managed a digital marketing team from 2 to 6 members, introducing weekly agile sprints to improve project delivery. Managed paid acquisition campaigns (Google Ads, Meta) with monthly budgets exceeding $20K for VR/AR products, significantly growing monthly leads and agency revenue. Improved HubSpot CRM workflows to assist sales, increasing marketing-to-sales handoff efficiency and response speed
  • P
    Assistant Media Planner
    Publiza
    Jan 2019 - Jul 2020 (1 year 7 months)
    Planned and executed paid media campaigns for over 15 major retail and CPG brands, including Coca-Cola, Liverpool, and Mercado Libre. Improved campaign ROI and lowered CPA through strategic channel allocation. Built analytics dashboards to identify unspent budget opportunities for top-performing digital assets. Negotiated and managed media buys, securing premium placements under budget.
  • Conqr.
    Social Media Specialist
    Conqr.
    Sep 2016 - Jan 2019 (2 years 5 months)
    Directed social strategy and managed paid campaigns on Facebook and Instagram, driving engagement and conversion lifts. Developed and managed influencer marketing programs for clients. Grew community engagement and increased follower counts through targeted social strategies.
  • 5
    Content Producer
    50.1mmstudio
    Nov 2015 - Jul 2016 (9 months)
    Produced video and photo storytelling campaigns that boosted audience engagement. Created integrated content strategies that expanded brand recognition and improved client satisfaction.
  • M
    Market Research Assistant
    Mono armada
    Mar 2015 - May 2015 (3 months)
    Gathered quantitative and qualitative market data to help improve client campaign targeting. Distributed shopper surveys to spot key purchasing trends. Researched consumer habits and competitor activity. Shared research findings and next steps directly with stakeholders.
  • Universidad de Celaya, A.C.
    Marketing Strategist
    Universidad de Celaya, A.C.
    Feb 2015 - Apr 2015 (3 months)
    Built and rolled out the branding strategy for a major business congress to help drive event attendance. Handled the daily social media campaigns for the event. Created the digital assets and promotional materials needed to improve event recognition. Helped organize event operations to ensure a great attendee experience.
Education verified_user 0% verified
  • Herzing College
    LCA, Business Administration and Management, General
    Herzing College
    Jan 2022 - Jan 2023 (1 year 1 month)
  • Universidad de Celaya, A.C.
    bachelor, Bachelor's degree, Marketing
    Universidad de Celaya, A.C.
    Jan 2012 - Jan 2016 (4 years 1 month)
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