Melissa Esmundo

Melissa Esmundo

About

Detail

Chief Executive Officer
United States

Timeline

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Résumé

Jobs verified_user 0% verified
  • Wordwall
    Chief Executive Officer
    Wordwall
    Mar 2025 - Current (1 year 4 months)
  • Changeorg
    Chief Marketing Officer
    Changeorg
    Oct 2023 - Dec 2024 (1 year 3 months)
  • Earned
    Advisor
    Earned
    Feb 2023 - May 2024 (1 year 4 months)
  • Hone
    Advisor
    Hone
    Sep 2022 - Mar 2024 (1 year 7 months)
    Hone is a financial services platform that provides data and insights to restaurants to drive profits. My role is to advise on all business and go-to-market strategies.
  • In Tandem
    Board Member
    In Tandem
    Jan 2021 - Current (5 years 6 months)
  • Teachers Pay Teachers
    Chief Commercial Officer
    Teachers Pay Teachers
    Mar 2020 - Nov 2022 (2 years 9 months)
  • Zocdoc
    Chief Revenue Officer
    Zocdoc
    Sep 2018 - Apr 2019 (8 months)
  • Zocdoc
    Vice President, Marketing and Local Sales
    Zocdoc
    Jul 2015 - Aug 2018 (3 years 2 months)
    Executive lead for for B2C and B2B acquisition, CRM, content strategy, research, analytics, local sales and sales operations and strategy.
  • M
    Principal
    MM Strategic Advisors LLC
    Aug 2014 - Oct 2015 (1 year 3 months)
    Strategic advisor and consultant providing brand, marketing, digital acquisition, digital strategy, e-commerce. General business consulting and advisory services to a range of clients including Casper, ZocDoc, Uniqlo, Fidelity Investments (Prophet Brand Strategy), and Audicus.
  • Tough Mudder
    Senior Vice President of Digital Marketing
    Tough Mudder
    Aug 2012 - May 2014 (1 year 10 months)
    Strategic oversight of the global Tough Mudder LLC brand portfolio and all key Marketing functions. Responsibilities include 1) Marketing Strategy: digital strategy, digital paid media/advertising, brand planning, CRM - retention and loyalty strategy, market research (quantitative & qualitative), behavioral analytics, web/digital analytics, sales forecasting, inventory & sales planning, demographic/psychographic research 2) Creative: general campaign content strategy: development and deployment, social media content strategy, portfolio management, brand strategy, visual design, UX 3) Communications: public relations, media, customer support 4) Brand Management: strategic project management, agency management, and global marketing planning
  • J
    Vice President of Strategy and Operations
    JWALK
    Jan 2011 - Jun 2012 (1 year 6 months)
    Managing Director of Account management, Strategy, Digital Strategy, Creative Services and Agency Operations
  • The Center
    Young Leaders Council
    The Center
    Jan 2009 - Jul 2012 (3 years 7 months)
    Volunteer member of the YLC striving to increase awareness and engagement of 20-30 yrs old with The Center
  • Prophet
    Engagement Manager
    Prophet
    Jul 2007 - Dec 2010 (3 years 6 months)
    Brand (positioning & architecture), brand management, marketing strategy, marketing effectiveness/analytics
  • Kenneth Cole Productions
    Freelance Consultant
    Kenneth Cole Productions
    Mar 2007 - May 2007 (3 months)
  • Loreal
    Brand Management Intern
    Loreal
    May 2006 - Aug 2006 (4 months)
  • Gap Inc
    Manager Marketing Effectiveness
    Gap Inc
    May 2002 - Jul 2005 (3 years 3 months)
  • Gap Inc
    Store Concept Planner
    Gap Inc
    Jan 2000 - Dec 2003 (4 years)
Education verified_user 0% verified
  • Washington University in St Louis Olin Business School
    BSBA, Marketing, Int'l Business & French
    Washington University in St Louis Olin Business School
    Scholars in Business scholarship recipient
  • NYU Stern School of Business
    MBA, Marketing, Entertainment, Media & Technology
    NYU Stern School of Business
Publications verified_user 0% verified
  • E
    Technology S-curves in renewable energy alternatives: Analysis and implications for industry and government
    Energy Policy
    Jan 2009
    Abstract Plotting the performance of a technology against the money or effort invested in it most often yields an S-shaped curve: slow initial improvement, then accelerated improvement, then diminishing improvement. These S-curves can be used to gain insight into the relative payoff of investment in competing technologies, as well as providing some insight into when and why some technologies overtake others in the race for dominance. Analyzing renewable energies from such a technology S-curve perspective reveals some surprising and important implications for both government and industry. Using data on government R&D investment and technological improvement (in the form of cost reductions), we show that both wind energy and geothermal energy
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