G

George Dawson

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Head of UKI and Middle East Sales
Reading, England, United Kingdom

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Résumé


Jobs verified_user 0% verified
  • Collibra
    Head of UKI and Middle East sales
    Collibra
    Nov 2025 - Current (1 year)
  • Home
    Taking a break
    Home
    May 2025 - Nov 2025 (7 months)
  • Salesforce
    Area Vice President - Comms, Media, Sports & Gaming
    Salesforce
    Feb 2024 - Jun 2025 (1 year 5 months)
    Unified multiple teams into a new vertical and aligned its leaders around a shared vision and culture. Supported those leaders to be "industry-first", with exceptional execution and accountability. We achieved stand-out metrics and delivered 20% growth by maximising the value of all cloud products into the vertical and launching new AI propositions into the market
  • Salesforce
    Area Vice President, Head of Media
    Salesforce
    Feb 2022 - Feb 2024 (2 years 1 month)
    Since starting the journey in 2015 we reached 10x growth, with an Media industry team covering all segments from mid-market to strategic accounts. This was based on deep industry skills, a vibrant presence across many Industry & Salesforce events, and strong, predictable sales execution.
  • Salesforce
    Senior Regional Vice President, Media Industry
    Salesforce
    Feb 2020 - Jan 2022 (2 years)
    Expanded to the mid-market by creating a new team and mentoring its new leader. Initially focused on transferring knowledge into the new segment, the energy of this team exceeded expectations, delivering $25M+ in revenue over the first few years and becoming a hub for new talent, new logos, and new enterprise customers.

    Also led the combined teams through a rapid pivot during the COVID-19 pandemic, aligning with shifting market priorities, maintaining strong customer engagement, and achieving 140% of target.
  • Salesforce
    Regional Vice President, Enterprise Media
    Salesforce
    Feb 2015 - Jan 2020 (5 years)
    Built the team and blueprint that ultimately delivered 10x growth of the sector, through a deep understanding of the Industry, rigorous customer-centric execution and a vibrant eco-system. Aligned global resources to create our GTM strategy, aligned partner expertise into a strong eco-system and strengthened the team's strategic enterprise sales skills to fuel high growth. We became a truly industry-focused team, leading initiatives to scale our knowledge and success across EMEA
  • Salesforce
    Strategic Account Director - Media
    Salesforce
    Oct 2013 - Apr 2015 (1 year 7 months)
    Engaged at senior levels with a small number of strategic Media organisations to accelerate their digital transformation on Cloud technologies and position Salesforce as a more strategic partner. A great intro into Salesforce, achieving Peak Performers Club and being part of the first leadership "Accelerate" programme as a prequel to leadership.
  • Oracle
    Enterprise Account Director - Comms, Media, Utilities
    Oracle
    Aug 2010 - Sep 2013 (3 years 2 months)
    Grew Oracle's Media sector ERP business, consistently over-achieving targets, by expanding its largest Media accounts and winning a number of strategic new logos. Led strategic sales cycles to deliver operational excellence and global transformation in Finance, Supply Chain, Master Data Management and Business Intelligence
  • Oracle
    Territory Sales Manager
    Oracle
    Aug 2006 - Aug 2010 (4 years 1 month)
    Delivered high growth in a new, rapidly growing team selling CRM, HR & ERP across Oracle's mid-market. Built territories and eco-systems from a standing start and completed numerous transformational deals to help customers evolve their operations for their next stage of growth.
  • Oracle
    Senior Principal Sales Consultant
    Oracle
    Sep 2003 - Jul 2006 (2 years 11 months)
    Led the UK Public Sector CRM pre-sales team. Found new ways to grow Oracle's CRM and Master Data Management business through engagement in key national & regional government projects focusing on delivering better outcomes for Children, Adults and Businesses.
  • Oracle
    Principal Consultant
    Oracle
    Aug 1996 - Aug 2003 (7 years 1 month)
    Senior delivery assignments across EMEA, delivering leading-edge technologies into the Comms & Media sector. Developed a specialism in interactive TV strategies and engaged at board-level on new ventures and business models. Created new sources of revenue by helping start new practices and centres of excellence in EMEA. Managed delivery teams and led a product management team to launch media products into Oracle's Global Price List in Feb 2001.
Education verified_user 0% verified
  • Cranfield University
    Non-Executive Directors Programme
    Cranfield University
    Mar 2025
  • The London School of Economics and Political Science LSE
    Achieving Leadership Excellence
    The London School of Economics and Political Science LSE
    May 2020 - Jul 2020 (3 months)
  • U
    Systems Analysis (BA Hons
    University of the West of England Bristol
    Jan 1986 - Jan 1990 (4 years 1 month)
  • D
    Dame Allan's Boys School, Newcastle-Upon-Tyne
    Dame Allans Boys School NewcastleUponTyne
    Sep 1979 - Jun 1986 (6 years 10 months)
Projects (professional or personal) verified_user 0% verified
    This is a community-created genome.