Jeannie Kim
Jeannie Kim
About
Detail
VP of Brand & Content
New York, United States
I build content strategies that drive revenue growth and shape beloved brands.
I deliver outsized business results by creating the content that consumers crave most, helping them make better decisions for their health, finances, and careers.
Across tech startups and traditional media, I’ve also successfully led teams through times of significant growth, transition, or strategic transformation. I’m known as an empathetic, authentic leader, building resilient teams where talented people thrive.
Most recently, as VP and GM of Content at Policygenius, I owned a $10MM P&L and drove a high-intent, fast-adapting content and CRO strategy that ensured stable revenue during one of the most turbulent periods for organic search in history. I also built a data journalism program that skyrocketed our coverage from top-tier media outlets, including The Wall Street Journal and Bloomberg.
At careers site The Muse, where content generated over 40% of company revenue, I revamped both editorial and branded content, growing organic traffic by 20% in my first year. When COVID upended the world of work, I quickly pivoted our branded content offering and streamlined operations to dramatically improve margins and strengthen the business, even as clients tightened their belts.
Zero-to-one experience? I’ve got that too. I co-founded Samada, building a content brand from scratch to help family caregivers navigate end-of-life challenges — then led the company’s sale to Care.com.
Industry-wide shake-ups don’t intimidate me, they energize me. At Time Inc., I played a key role in transforming Health from a print magazine with a separate “dot-com” to a fully integrated digital brand with tens of millions of monthly users. And I'm diving into the current GenAI revolution as a way to empower creatives to work smarter.
I love joining mission-driven companies where educating and engaging consumers through content is a critical part of the next big leap forward. If that's you, let’s talk!
I deliver outsized business results by creating the content that consumers crave most, helping them make better decisions for their health, finances, and careers.
Across tech startups and traditional media, I’ve also successfully led teams through times of significant growth, transition, or strategic transformation. I’m known as an empathetic, authentic leader, building resilient teams where talented people thrive.
Most recently, as VP and GM of Content at Policygenius, I owned a $10MM P&L and drove a high-intent, fast-adapting content and CRO strategy that ensured stable revenue during one of the most turbulent periods for organic search in history. I also built a data journalism program that skyrocketed our coverage from top-tier media outlets, including The Wall Street Journal and Bloomberg.
At careers site The Muse, where content generated over 40% of company revenue, I revamped both editorial and branded content, growing organic traffic by 20% in my first year. When COVID upended the world of work, I quickly pivoted our branded content offering and streamlined operations to dramatically improve margins and strengthen the business, even as clients tightened their belts.
Zero-to-one experience? I’ve got that too. I co-founded Samada, building a content brand from scratch to help family caregivers navigate end-of-life challenges — then led the company’s sale to Care.com.
Industry-wide shake-ups don’t intimidate me, they energize me. At Time Inc., I played a key role in transforming Health from a print magazine with a separate “dot-com” to a fully integrated digital brand with tens of millions of monthly users. And I'm diving into the current GenAI revolution as a way to empower creatives to work smarter.
I love joining mission-driven companies where educating and engaging consumers through content is a critical part of the next big leap forward. If that's you, let’s talk!
