Sr. Director of Marketing
Doximity
Jun 2011 - May 2021 (10 years)
With over one million clinicians, Doximity is the largest social network in healthcare and has over 70% of all U.S. doctors as members.
I love to tackle all things related to product marketing and user growth. As the earliest marketing hire, I developed and led customer acquisition and engagement strategies to grow users from 10,000 to over 1,000,000 professionals. I also created a framework and strategy to prioritize new user expansion, conducted customer research to develop personas, and defined value proposition to enhance content strategy through various channels including advertising, email campaigns, and events.