Gaby Castro

Founder & CEO

Latino Legends

May 2025 - Current (1 year 5 months)

What is Latino Legends?

Latino Legends is a recruitment & staffing firm helping U.S., Canadian, Australian, and European companies hire elite remote talent from Latin America.

Who is it for?

We work with scaling startups, remote-first teams, and founders who want high-performing, English-fluent talent — without the high costs or cultural friction of traditional recruiting.

What do we deliver?

✅ Fast access to pre-vetted candidates across:

Operations

Executive Assistance

Marketing

Customer Success

Finance & Admin

✅ Flat-rate pricing — no commissions, ever
✅ Full-cycle support — headhunting, screening, compliance

Head of Sales

HireLATAM

May 2024 - Feb 2025 (10 months)

Accomplishments:

💥Expanded sales operations, successfully closing 285 deals in 2024.
💥Hired, mentored, and trained top performers, fostering a culture of excellence that enabled us to maximize profits with a lean team.
💥Streamlined sales processes, implemented new infrastructure and sustained sales conversion of 70% across qualified leads.
💥Developed and nurtured relationships with key clients, contributing to 30% repeat business ratio.
💥Optimized customer onboarding & reduced communication gaps with automated systems which increased client satisfaction.

Responsibilities:

🔹 Team Leadership: Managed, mentored, and motivated the sales team to consistently exceed sales targets while

Recruitment Account Executive

HireLATAM

Aug 2023 - May 2024 (10 months)

As an Account Executive in the recruitment industry, I focused on connecting businesses with the right talent while driving growth through strategic sales efforts.

Key Performance Indicator:

📊 Successfully closed up to 32 clients in a single month, managing the full sales cycle from demo to invoice.

Key responsibilities:

🔹 Client Presentations & Recruitment Solutions: Delivered tailored presentations to potential clients, showcasing the value of our recruitment services and how they can meet their talent acquisition needs.
🔹 Relationship Management: Built and maintained strong relationships with existing and prospective clients, ensuring a smooth experience and high satisfaction rates.

Recruiter

HireLATAM

Apr 2023 - Aug 2023 (5 months)

🚀 2nd hire at a startup that connects Latin American talent with US businesses. Started as a recruiter and climbed my way to the top! 🌟

✔️ Evaluated & screened applicants based on position requirements ✅
🎥 Conducted video interviews with candidates
📝 Developed & executed assessments: mock calls, case studies, & personality tests
🤝 Coordinated with Sales to schedule placement interviews with customers
🔄 Managed multiple roles simultaneously with efficiency
📋 Supports special projects as requested by the Co-Founders

Lead Generation Specialist

TVAC Talent

Dec 2022 - Aug 2023 (9 months)

I was promoted to manage one of the top accounts in the company, where I consistently booked 2+ sales calls per day. My role involved handling both outbound and inbound strategies to drive lead generation and lead nurturing, ensuring a steady pipeline of high-quality prospects.

I specialized in:
✅ Outbound prospecting & cold outreach
✅ Inbound lead qualification & engagement
✅ Building relationships & optimizing conversion rates
✅ Strategic follow-ups to maximize sales opportunities

Passionate about high-performance sales, relationship-building, and data-driven strategies to drive business growth! 💼📈

Outbound Sales Trainer | Virtual Assistant Sales Coach

TVAC Talent

Jun 2022 - Feb 2023 (9 months)

As an Outbound Sales Trainer, I successfully trained and mentored over 100+ Virtual Assistants, transforming them into high-performing Outbound Sales Representatives. My role encompassed designing and delivering comprehensive training programs focused on chat-based sales, lead generation, and closing techniques.

🔹 Key Contributions:
✅ Designed and implemented structured training programs for outbound sales reps.
✅ Developed sales scripts, FAQs, and best-practice guides to enhance chat-based sales performance.
✅ Trained reps on lead generation, prospecting, objection handling, and closing strategies.
✅ Monitored and assessed sales rep performance, providing constructive feedback and coaching.
✅ Conducted

Lead Generation & Conversion Expert

TVAC Talent

Nov 2021 - Oct 2022 (1 year)

In my role as a Chat-Based Sales Representative, I specialized in engaging potential customers, driving lead generation, and converting conversations into sales through live chat, social media messaging, and other digital channels.

🔹 Key Contributions:
✅ Proactively engaged and nurtured leads through real-time chat and messaging platforms.
✅ Qualified prospects and successfully converted conversations into paid invoices.
✅ Leveraged persuasion and consultative sales techniques to influence buying decisions.
✅ Delivered clear and compelling product/service information to enhance customer understanding.
✅ Handled objections effectively, offering tailored solutions to meet customer needs.
✅ Maintained

ESL Teacher

Open English

Dec 2018 - Jun 2022 (3 years 7 months)

As an ESL Teacher, I provided high-quality English instruction to students across Latin America and Spain, helping them improve their language skills for academic, professional, and personal growth.

🔹 Key Contributions:
✅ Delivered engaging and interactive lessons tailored to diverse learning needs.
✅ Helped students develop speaking, writing, listening, and reading proficiency.
✅ Adapted teaching methods to accommodate different skill levels and learning styles.
✅ Provided constructive feedback to enhance student progress and confidence.
✅ Fostered a supportive and immersive learning environment to encourage language fluency.

Passionate about language education, cross-cultural communication,

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Gaby Castro

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