Alejandro Niño

Alejandro Niño

About

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Marketing Leader | AI & Digital Strategy Enthusiast | Driving Growth with Innovation and Customer-Centric Solutions | SCRUM | LEAN Green Belt
Bogotá, Bogota, Colombia

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Résumé


Jobs verified_user 10% verified
  • Ewizer
    GHL Specialist/Coach
    Ewizer
    Sep 2024 - Current (2 years 2 months)
    ▪ Selected from thousands of applicants as a key contributor in Ewizer’s mission to bridge U.S. businesses with Colombian talent, emphasizing analytical skills and hands-on GHL expertise. ▪ Improved recruiting response times by reducing “speed-to-candidate” from 24-48 hours to under 2 hours, optimizing candidate screening efficiency and setting up a foundation for scalable growth. ▪ Initiated and began formalizing a GHL training program for onboarding specialists, ensuring that new hires have access to standardized, streamlined processes that improve team efficiency and reduce integration costs. ▪ Supported team members in simplifying their workflows, eliminating unnecessary plugins and automations in favor of a streamlined GHL integration.
  • S
    Senior Account Manager
    Sep 2024 - Current (2 years 2 months)
    ▪ Established optimized email marketing strategies with integrated webhooks and automation, enhancing lead tracking accuracy and funnel transparency, particularly for HVAC, Electrical, and IV Drip industry. ▪ Successfully brought in two new acquisitions, expanding the business portfolio and cementing Oak Valley's market adaptability. ▪ Spearheaded channel integrations that utilized new strategies, allowing for seamless tracking of lead sources and streamlined prospect follow-ups
  • M
    Marketing Manager
    Nov 2023 - Sep 2024 (11 months)
    ▪ Revitalized business growth for founders through strategic initiatives, integrating technology and expanding market access to ensure sustainable progress. ▪ Crafted acquisition cold email marketing strategies, honoring legacy while driving efficiency, supported by a 32% open rate in col email and consistent quarterly client onboarding. ▪ Maintained a 95% delivery rate on email, and direct mail campaigns, securing one new client per quarter and bolstering client relationships with the new owners.
  • M
    Marketing Manager
    Sep 2023 - Oct 2024 (1 year 2 months)
    ▪ Designed a custom CRM sub-account tailored to electrical businesses, slashing onboarding time from 4 months to just 2-3 weeks by automating processes and integrating marketing channels and authorizations. ▪ Launched new sales channels like Google Local Services, Thumbtack, and Angi ads, reducing reliance on high-cost advertising and diversifying the lead pipeline. Reduced lead response times from days to hours, prioritizing “speed-to-lead” to enhance sales efficiency and customer satisfaction. ▪ Won high client trust, with one owner learning CRM processes to capitalize on new automations that led to consistent, reliable sales outcomes and leaner operations. ▪ Received exceptional client feedback for innovation and intuition, validating th
  • Ewizer
    Account Manager
    Ewizer
    Sep 2023 - Aug 2024 (1 year)
    ▪ Achieved a 100% year-over-year increase in new business acquisition revenue, driven by B2B and B2C multi-channel marketing strategies. ▪ Led diverse marketing initiatives (SEO, Google Ads, Facebook, LinkedIn, email, Angi, Jobber), aligning efforts with strategic objectives set alongside the CEO and other stakeholders. ▪ Created and implemented agency-wide SOPs, establishing operational consistency and enhanced project alignment. ▪ Introduced an AI chat solution for real-time engagement, enhancing client interactions and emphasizing Ewizer’s commitment to cutting-edge client service.
  • Job Duck
    Administrative Virtual Assistant verified_user Verified experience
    Job Duck
    Jun 2023 - Sep 2023 (4 months)
    ▪ Revamped internal processes, aligning department focus for maximum efficiency; enabled the sales and legal departments to specialize, boosting onboarding and billing precision while allowing lawyers to prioritize high-impact legal processes. ▪ Optimized task management and process structuring across the organization, significantly improving workflow efficiency and maximizing the potential of each department's skill set. ▪ Recognized by leadership for outstanding performance and elevated operational standards, earning praise for a level of process optimization typically expected from a director.
  • XYZies
    Digital Marketing Analyst Jr
    XYZies
    May 2022 - Apr 2023 (1 year)
    ▪ Revitalized campaign management through data-driven bidding strategies, contributing to record-breaking sales achievements and being honored with awards for “Best Sales Month,” “Best Sales Day,” and “Best Sales Weekend” for 2022-2023. ▪ Balanced high-pressure sales targets with data-backed decision-making, creating frameworks that drove top-tier sales results and optimized revenue generation across campaigns. ▪ Recognized for leadership by effectively guiding the team under demanding quotas and consistently achieving targets through precision and innovative marketing analysis.
  • Teleperformance
    BPO Team Supervisor
    Teleperformance
    Aug 2021 - May 2022 (10 months)
    ▪ Leadership and Results: Led a high-performance team of 16-19 agents monthly, maintaining top quality scores and a CSAT above 90%. Repeatedly recognized as Supervisor of the Month, overseeing a campaign of 1,500+ agents. ▪ Efficiency and Process Optimization: Achieved the lowest average handle time (AHT) within the team while sustaining customer satisfaction. Focused on fostering a positive, motivated team culture through strategic coaching, which enhanced both productivity and retention. ▪ Skills Developed: Leadership, Data Analysis, Customer Service, SOP Development, Team Management, and Quality Assurance.
  • Teleperformance
    Customer Service Agent
    Teleperformance
    Dec 2019 - Aug 2021 (1 year 9 months)
    ▪ Performance and Adaptability: Consistently exceeded KPIs with a 92% first-call resolution rate, 83% CSAT, and a low AHT of 450 seconds, despite the heightened demands of the airline industry during the pandemic. Named Agent of the Month for exceptional metrics. ▪ Mentorship and Floor Support: Provided support to fellow agents, promoting teamwork and contributing to an improved team-wide performance. Recognized for punctuality and floor support, showcasing early leadership and coaching potential. ▪ Skills Developed: Customer Service, Analytical Thinking, Problem-Solving, KPI Tracking, and Effective Communication.
  • F
    Department Store Salesperson
    Fun Shop
    Feb 2018 - Dec 2018 (11 months)
    ▪ Client Relationship Building and Sales: Managed over 15 affiliate accounts for various brands, maintaining relationships with clients and partners to ensure effective promotion and sales. ▪ Content Creation and Brand Representation: Created organic social media content, contributing to brand awareness and customer engagement. Strengthened customer service skills by helping clients select the right products and providing insightful information. https://www.instagram.com/funshopskateboards/ ▪ Skills Developed: Account Management, Brand Marketing, Social Media Content Creation, Affiliate Sales, and Customer Service.
Education verified_user 0% verified
  • Politécnico Grancolombiano
    Audiovisual Media Professional, Filmmaking & Film production
    Politécnico Grancolombiano
    Jan 2019 - Dec 2022 (4 years)
  • gimnasio del norte
    9, Estudios de MYP
    gimnasio del norte
    Jan 2007 - Dec 2017 (11 years)
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