Armen Petrosian

What if the true purpose of AI isn’t to replace us, but to help us understand ourselves more deeply? This question drives my work in Marketing AI and Growth. My journey into technology has been a surprising education in human behavior and behavioral economics. Years ago, while focused on Growth Hacking, I stumbled upon a paradox: in a world racing to automate, the most powerful and sustainable growth—what many now call Community-Led Growth—came from creating genuine human connections. Technology, I learned, could be a bridge, not a barrier. This led me to a bigger idea. By building platforms where millions of people share their truths, I saw how zero-party data, combined with behavioral signals, could create powerful predictive analytics. I realized that understanding people at scale wasn't just data—it was the key to unlocking future trends. But the ultimate challenge for any Marketing Operations leader remained: bridging the gap between what people say and what they do. My work today is the culmination of this journey. As a co-founder of DISQO, we are building an advanced Customer Data Platform (CDP) dedicated to solving this problem. We believe that by ethically connecting attitudinal and behavioral data, we provide the Explainable AI (XAI) that fosters trust and helps businesses innovate with purpose. I’m fascinated by the big questions in AI Ethics and the future of Product-Led Growth (PLG). How will intelligent systems and LLMs change our choices? How can we build a more transparent future? Follow me to explore these ideas and join the conversation on building a brighter, more human-centric future, powered by technology.