Monica Cepak
About
Detail
Chief Executive Officer
New York, United States
Résumé
Jobs
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MemberYPOFeb 2025 - Current (1 year 5 months)- Chief Executive OfficerWispJul 2023 - Current (3 years)
- MemberChiefNov 2022 - Current (3 years 8 months)
- Chief Marketing OfficerWispJun 2022 - Jul 2023 (1 year 2 months)
- VP of MarketingAllaraNov 2021 - Jun 2022 (8 months)Head of Marketing at the first collaborative care platform for women with chronic health conditions.
- VP of GrowthSimpleHealthDec 2020 - Dec 2021 (1 year 1 month)Owned growth team at telehealth pioneer in women's reproductive health.
- Sr. Director, MarketingArtsyMay 2019 - Dec 2020 (1 year 8 months)Head of Global Growth Marketing - acquisition, lifecycle/retention strategy, marketing analytics.
- Head of Marketing, New York MetroLyftNov 2016 - May 2019 (2 years 7 months)Built marketing team from ground up, owned marketing - passenger / driver acquisition and retention across paid and owned channels, corporate partnerships, events, brand, PR, social, paid media strategy (OOH, podcasts, radio, social, display, TV). Grew region into top 3 in country.
- Sr. Brand ManagerVerizon MediaAug 2015 - Nov 2016 (1 year 4 months)• Senior leader on the Global Brand Marketing team; strategized and launched global integrated brand campaigns that drove double-digit lift in brand perception metrics. • Spearheaded one of Snapchat's first ad campaigns, which led to an 18% increase in millennial women application intent. • Strategized new corporate brand architecture across all product divisions, including AOL's rebrand to OATH. • Brand GTM for AOL's first programmatic publisher offering across video and mobile.
- Senior Account Supervisor, TechEdelmanJun 2013 - Jul 2014 (1 year 2 months)• Marketing consultant for the Global Communications Group at Samsung HQ. • Worked with product, business development, advertising, and media teams in Seoul to develop brand positioning campaigns for implementation across 100 global subsidiaries. • Strategized and executed key product launches at Tier 1 trade events e.g. Consumer Electronics Show (Las Vegas), Consumer Electronics Unlimited, IFA (Berlin), Gartner IT Expo (Orlando), Mobile World Congress (Barcelona) from overall messaging to event branding. • Coordinated B2B global campaigns for the Enterprise Software,Retail, Healthcare and Education verticals. • Led Samsung’s 2014 Regional Product Press Conferences on site for the Middle East and Africa region in Malaga, Spain and Southeast
- Account Supervisor, ConsumerEdelmanNov 2012 - Jun 2013 (8 months)• Built and led a team of 10 in Mexico City as we grew Samsung's brand in one of the company's fastest growing markets. • Managed launch of first B2B marketing campaign in Mexico. • Collaborated with Latin American and global Edelman teams more broadly on regional communications and brand identity strategies.
- Account Manager, TechEdelmanJun 2012• Implemented change management program for Moscow Edelman team working on global tech client. • Trained account team of 15 on campaign execution, social media strategy and organizational efficiency.
- Account Manager, EMEA TechEdelmanJan 2010 - Dec 2012 (3 years)• Designed and executed integrated marketing campaigns for LinkedIn, including consumer media campaigns e.g. Bring Your Parents to Work Day, 9 a Day Marketing Campaign (2012-2013), white papers, press releases, executive speeches, press tours, crisis management, office launches in Stockholm, Munich, Madrid and Dubai. • Coordinated daily implementation of LinkedIn consumer and social media campaigns across 6 European countries and 8 global markets. • Wrote and successfully implemented HP brand, influencer, and product launch campaigns across 40 EMEA countries.
- Online Marketing and Web Development AnalystMercedesBenz USAJan 2004 - Dec 2006 (3 years)Implemented Web Site and Page design for new product launches, developing and maintaining information/registration websites. Created and maintained Lotus Notes Domino applications for Web Marketing team. Performed data testing, content verification and facilitated the launch of the MBUSA national website.
Education
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- Master of Business Administration (M.B.A, Semester ExchangeThe Wharton SchoolJan 2015 - Dec 2015 (1 year)
- Master of Business Administration (M.B.A, Fontainebleau and SingaporeINSEADJan 2014 - Dec 2015 (2 years)Ranked #1 by the Financial Times
- Master’s Degree, Public PolicyErasmus University RotterdamJan 2008 - Dec 2010 (3 years)Awarded full scholarship from the European Commission to complete two masters - one in International Development from the University of Rotterdam in The Hague, followed by a second masters in International Relations from the University of Barcelona.
- Bachelor of Arts (B.A, Political SciencePrinceton UniversityJan 2004 - Dec 2008 (5 years)
Awards
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- PPrinceton University Stanley J. Stein Senior Thesis PrizeMay 2008
Publications
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- LBursting the Microfinance Bubble: On Fragile Claims to Post-Capitalist Governance In Venezuela and BoliviaLambert PublishingMar 2010Venezuela's President Hugo Chávez and Bolivian President Evo Morales have both introduced their own state-run microfinance banks. To fully grasp the nature of the Bolivarian Revolution's "new" social economic paradigm, this book employs a French Regulation School scope of analysis, offering a holistic, systematic approach for explaining capitalist evolution or non-evolution over time in Latin America.