Sandy D'Souza

Vice President of Sales, Channel

Element

Jul 2026 - Current (2 months)

SVP, Sales and Marketing

zoovu

Dec 2025 - Jul 2026 (8 months)

• Improved new business win rates from 11% to 35% through enhanced deal qualification. • Achieved 5x growth in new logos over two consecutive quarters, surpassing historical averages. • Streamlined the sales process, reducing the average sales cycle from over 200 days to approximately 90 days.

Vice President of Sales

zoovu

Apr 2025 - Dec 2025 (9 months)

Vice President of Business Development and Strategic Partnerships

zoovu

Oct 2024 - Apr 2025 (7 months)

Senior Director, Sales - Americas

Fiix by Rockwell Automation

Nov 2023 - Nov 2024 (1 year 1 month)

• Led the refinement of ICP focus and sales strategy, leading to record-setting ARR in the enterprise segment. • Implemented MEDDICC deal analysis to enhance selling discipline throughout the sales cycle. • Hired and led second-line sales leaders and top-performing Enterprise Account Executives, fostering a high-performance culture. • Achieved double digit YoY growth in the North American Expansion program while increasing efficiency by over 40%.

Director of Product Marketing

Fiix by Rockwell Automation

Jul 2022 - Nov 2023 (1 year 5 months)

• Directed the marketing strategy for Fiix during its integration into Rockwell Automation, enhancing segmentation and targeting. • Evolved positioning to leverage Rockwell’s extensive enterprise account relationships, driving market presence. • Implemented a win-loss program to gather insights on customer behavior and seller performance, informing product development.

Director Strategic Alliances

Fiix by Rockwell Automation

Jan 2019 - Jul 2022 (3 years 7 months)

• Developed the Fiix Strategic Alliances program, generating approximately $30M in enterprise value. • Launched the industry’s first marketplace business model connecting industrial buyers and sellers through a resell and referral program for ISV solutions. • Established a global reseller and affiliate channel program, achieving ~$500K in ARR within the first two years.

Channel Manager

Fiix by Rockwell Automation

Mar 2017 - Jan 2019 (1 year 11 months)

As a team of one, created ~$7M of company value within two years through channel development and joint sales initiatives. Responsible for global partnerships including resellers, ISVs and channels Built and achieved 6x revenue growth from channels

Channel Account Manager

BlackBerry

Sep 2013 - Feb 2017 (3 years 6 months)

Responsible for the commercial relationship with Verizon Wireless with a focus on driving partnership in all functional areas of the business including sales, marketing, product management and legal.

Area Channel Manager

BlackBerry

Jun 2012 - Sep 2013 (1 year 4 months)

Responsible for the Verizon sales and operations relationship across the Northeast United States

Business Manager

BlackBerry

Oct 2010 - Jun 2012 (1 year 9 months)

Responsible for the business relationship with a Tier 1 US Carrier in the functional areas of product, customer support, supply chain and quality Managed cross-functional collaboration with several internal teams

Carrier Product Manager

BlackBerry

Jun 2009 - Oct 2010 (1 year 5 months)

Responsible for the products and services relationship with wireless carriers in the United States. Accomplishments include: • Accelerated $9M of revenue by launching a new product 3 months early through the leadership of several internal and external stakeholders • Doubled partner scorecard results by aligning objectives through the application of technical knowledge and business acumen • Increased partner application revenue by 600% through the launch of a unique initiative to improve discoverability and awareness

Carrier Sales Manager

BlackBerry

Sep 2005 - Jun 2009 (3 years 10 months)

Responsible for the Verizon B2B sales relationship in various territories including the Midwest and Southern United States Accomplishments include: • Consistently achieved sales of over 100% to plan by developing strategic partnerships with Verizon’s leadership team and executing on joint plans • Won team awards for highest sales attainment over quota in two consecutive years • Won PILAR team award for excellence in leadership, teamwork and initiative

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