Regina Murillo Zavala

Social Media Specialist

BUK

Aug 2023 - Current (2 years 9 months)

- Design in coordination with the Marketing area, the social media content strategy, both attractive and innovating for Buk. - Execute and define the plan and content writing for all social networks (LinkedIn, FB, Instagram). Identify new opportunities on other social networks and follow up on comments within social networks. - Planning of publications in RRSS to achieve consistency and achieve planned results. - Know and distinguish the target audience to be reached in order to show meaningful and significant content in each one of them. - Keep up to date with new industry trends and updates from our direct competitors in order to create innovative content to position ourselves in the market. - Monitoring the interaction and reach of

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Social Media Stategist

Business Luxury Media

Apr 2022 - Jan 2024 (1 year 10 months)

- Development of creative ideas for Social Media. - Planning, implementation, tracking and optimization of advertising campaigns in Social and Google Ads. - Generation of reports making visible the KPI's of the area for decision making as well as keeping the data up to date for the rest of the organization. - Identify objectives and strategies in the creative process that guarantee the coherence of communication in the different marketing and advertising campaigns. - Familarization with Marfeel, Emplify, Hoosuite, Metricool for analysis. - Web content creation. (Lifestyle, Wellness, Hot Spots, Traveling, Fashion, Beauty)

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Digital Editor

ESTILODF

Sep 2020 - Jul 2021 (11 months)

- Web content editor: lifestyle, fashion, beauty, entertainment, news and celebrities. Familiarization with Wordpress (Publishing platform). - Social media management and monthly content planning. Familiarization with Hootsuite and Sprout Social. (Social media management). - Content creation and follow-up of digital marketing campaigns of clients such as American Eagle, Audi, Superama, Aeromexico and Don Julio. - PR & Communication skills for hotels, restautants and entertinment industry. - Coolhunting.

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Content Manager Jr.

Headline PR Comms

Jul 2021 - Aug 2022 (1 year 2 months)

- Public relations and communication for Kantar Lationamérica in Insights division. - Web content creation for Kantar Lationamérica for Mexico, Brazil, Argentina, Colombia, Ecuador, Peru and Chile. - Design, writing and follow-up of press releases. - Elaboration of creative proposals for events, interviews, etc. - Creation and edition of audiovisual content. - Coordination with the design area for publications (design, content strategy, typography and color). Familiarization with Photoshop, InDesign and Illustrator (software applications for image editing and photo). - Management of social networks, content planning and biweekly, monthly and annual reports including recommendations to achieve metrics. Familiarization with Hootsuite and Spr

SEO Speacialist

Dalai Group

Aug 2018 - Jan 2019 (6 months)

- Web content writing and copywriting for HBO Brazil. - Social media management. - Social media advertising. - Linkbuilding and SEO Off & On page. -Attracting and influencing people through different social platforms such as: Facebook, Twitter, Youtube, etc. - Familiarization with Google Adwords and Google Analytics, Keyword Tool, Ubersuggest, Alexa Traffic and Moz. (SEO tools that shows you keywords monthly search volume, CPC & competition data)

Regina Murillo Zavala

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