Christina Peyton

Global marketing leader with 15+ years building brands, marketing systems, and communities that drive measurable growth. My work spans across North America, APAC and EMEA with results that include $60M in new revenue, 250% brand growth, 20%+ efficiency gains and award-winning creative. I've built and led thriving global communities across growth, health and AI, bringing together thousands of practitioners, leaders and creators around shared ambition. I founded KLAR, a modern marketing consultancy to help brands scale with clarity and confidence. I work as a fractional CMO and strategic partner to companies across North America, Middle East, Europe and APAC focused on sharpening brand positioning, building marketing systems and embedding AI into workflows in ways that create real and measurable impact. At WPP, I led global brand marketing and transformation initiatives in partnership with Google, Meta, TikTok, and Amazon, helping teams adopt AI-driven creativity and build future-ready marketing capabilities. I built Health@WPP from zero to category leader, and led brand and growth marketing across 16 markets and 8 agencies at WPP and Digitas APAC. I am passionate about Translating complexity into clarity. Leading teams through change with conviction. Building inclusive, collaborative cultures where innovation thrives. Founding member of 𝐏𝐚𝐬𝐬 𝐇𝐞𝐫 𝐭𝐡𝐞 𝐌𝐢𝐜: https://www.linkedin.com/company/passherthemic/