Kumutha K

Customer Insights and Business Intelligence Lead (EMEA)

Samsung Electronics

Mar 2025 - Current (1 year 8 months)

London Area, United Kingdom

Data and Insights Manager

Samsung Electronics

May 2022 - Mar 2025 (2 years 11 months)

London, England, United Kingdom

Lead Audience Analyst

News UK

Jun 2019 - May 2022 (3 years)

London, United Kingdom

Editorial Analyst

The Telegraph

Mar 2018 - May 2019 (1 year 3 months)

My primary responsibility was to forecast and drive editorial and commercial strategy by blending web, demographic and CRM data. Used data to provide insights and recommendations to C-suite and journalists on reaching subscriptions and revenue goals. I also worked closely with the SEO and Community teams to identify campaigns that increased readership. Achievements:
• Was selected to work with the tech team to create Pulse, Telegraph’s live dashboard.
• Received recognition for identifying untapped potential in the Telegraph’s Video platforms, and initiating new projects with the Sport and Culture teams (e.g. push for Live Blogs, Homepage curation) to increase engagement and retention rates.
• Worked closely with the Snapchat

AI Analyst (Alexa and Alexa Apps)

Amazon

Sep 2017 - Mar 2018 (7 months)

Cambridge, United Kingdom

Content Producer

Haymarket Media Group

Jun 2016 - Jun 2017 (1 year 1 month)

. This role entailed proposing and implementing sponsored digital campaigns for Campaign Asia and CEI. I managed a team of freelance journalists across Hong Kong and China to cover sponsored content. Achievement:
• Initiated online campaign for Maxus, one of Haymarket’s key clients to recognise Women in Media & Marketing

Multimedia Editor, Wider Image Desk

Thomson Reuters

Feb 2016 - Jun 2016 (5 months)

Commissioned high-profile news features for global clients and social media platforms. I specialised in long form content and investigative stories in this role.
• Recognised for introducing impact reports to identify audience interest trends. Insights gained helped in using resources wisely in selecting the right stories to be produced.

Sub Editor, Wider Image Desk

Thomson Reuters

Jan 2011 - Feb 2016 (5 years 2 months)

Worked across time-zones to edit and produced digital content on everything from the Middle East conflicts to the US Elections in a breaking news environment.
• Deputised in absence of Editor-In-Charge. Selected to train new hires and set-up workflow and procedures
• Live editing of big events such as the Oscars and the World Cup. Worked with a global network of journalists and photographers in a high pressure environment with no room for errors.

SEO Analyst

Thomson Reuters

Dec 2009 - Jan 2011 (1 year 2 months)

Developed search engine and keywords to highlight the best content on the Reuters Pictures website, accessed by global print clients including Der Spiegel and Le Monde

J

Advertising and PR Executive

JAAB. concept alliance

Jun 2009 - Dec 2009 (7 months)

B

Bank Executive

May 2008 - May 2009 (1 year 1 month)

A

Corporate Communications Intern

Asian Civilisations Museum

May 2007 - Aug 2007 (4 months)

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Kumutha K

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