Timothy Petrella

Founder & CEO

Cartful

Feb 2015 - Current (11 years 5 months)

At Cartful, we empower brands to create exceptional quiz experiences through smarter, AI-driven tools. Our flagship platform, Cartful Studio, is an intuitive quiz-building solution that helps brands engage customers, capture valuable data, and drive conversions. With flexible design tools and cutting-edge technology, Cartful Studio enables businesses to create personalized product finders, gift guides, and other interactive experiences that deliver measurable results.

Executive Vice President, Head of Client Services

Marketing Evolution

Sep 2013 - Feb 2015 (1 year 6 months)

Partner with marketers on strategic assessment of marketing effectiveness and build out of software decision aids. Focus on advertising investment, messaging, and targeting decisions that drive sustained marketing advantage. Work across industries, with a focus on retail, entertainment, financial services, and CPG verticals.

Vice President, Corporate Development

Marketing Evolution

Jan 2012 - Sep 2013 (1 year 9 months)

Collaborate with clients at the initial stages of their marketing return-on-investment engagements to co-develop a business case for improving marketing effectiveness. Based on the client's industry and specific marketing challenges, create a unique software and analytic roadmap to build significant and sustained ROI improvement.

Associate Vice President, Client Services

Marketing Evolution

Jan 2011 - Jan 2012 (1 year 1 month)

Oversee the execution of Marketing Evolution marketing effectiveness engagements. Engagements combine measurement, software, and advanced analytics to measure and improve client return-on-investment. Have worked across industries but with a deeper focus in consumer packaged goods, retail, financial services, and entertainment.

Director

Marketing Evolution

Jan 2009 - Jan 2011 (2 years 1 month)

Manage day-to-day operations of marketing effectiveness engagements. Serve as the primary client contact.

Associate

Boston Consulting Group BCG

Jan 2007 - Dec 2009 (3 years)

Act as analytic lead for management consulting engagements.

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