Cindy Green

Co-founder and CEO

Kalibri Labs LLC

Jan 2012 - Current (14 years 8 months)

Kalibri Labs is a next generation benchmarking platform using tools of data science to evaluate and predict hotel revenue performance at the market, submarket and hotel levels. The cutting edge data and technology platform enable next-generation underwriting for real estate developers and surgical targeting for customer acquisition by hotel operators. Kalibri Labs specializes in discovery, analytics and insights on behalf of hotel owners, operators and brands with a focus on optimizing profit contribution.

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Co-author

Distribution Channel Analysis A Guide for Hotels

Jan 2012 - Current (14 years 8 months)

This comprehensive study was initiated in 2010 and released in January 2012. It was sponsored by the AH&LA Foundation, HSMAI Foundation, AAHOA, IHG Owners Association, HAMA and many hotel ownership and asset management groups. The study is the most comprehensive examination to date of hospitality distribution and its implications for hotel profitability.

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Publisher and Editor

wwwdemystifyingdistributioncom

Jan 2012 - Current (14 years 8 months)

The www.demystifyingdistribution.com blog is a forum on the topic of hospitality distribution. Distribution Channel Analysis: A Guide for Hotels was published in January, 2012 as the third in the HSMAI Foundation Demystifying Distribution series; it was the inspiration for the blog.

H

Council member

HITEC Advisory Council

Jun 2009 - Jun 2018 (9 years 1 month)

Provide guidance for the educational programming at HITEC.

Board member

HSMAI Foundation

Jan 2007 - Jan 2016 (9 years 1 month)

Provide strategic direction for the non-profit foundation.

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CEO

The Estis Group

Jan 2001 - Jan 2012 (11 years 1 month)

The Estis Group provides consulting in the area of data mining, distribution strategy, internet marketing, social media, revenue management and CRM for travel organizations. It also provides industrywide research on topical issues through cooperative initiatives with industry groups such as HSMAI, TIA, HFTP, OAS and others. Author of Demystifying Distribution, The Travel Marketer's Guide to Social Media and Social Networks, The Online Metrics Handbook for Travel Marketers, Voice of the Online Hotel Customer, Technology in Tourism and others have all been researched and written to benefit the industry and raise awareness of important sales and marketing topics.

Chair

HSMAI Foundation

Jan 2001 - Jan 2003 (2 years 1 month)

The HSMAI Foundation is a non-profit subsidiary of HSMAI that raises funds to advance research in hospitality sales and marketing and to provide scholarships for students studying sales and marketing in accredited hospitality and tourism programs.

Sr. VP, Business Intelligence

Pegasus Solutions

Jan 1998 - Jan 2000 (2 years 1 month)

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Founder and CEO

Driving Revenue

Jan 1990 - Jan 1998 (8 years 1 month)

Driving Revenue provided data mining, automated marketing planning tools, revenue management, and other marketing information and related systems and consulting to hospitality and destination clients. The business helped clients gather and leverage marketing intelligence through a combination of technology and consulting. This business was sold to Pegasus Solutions in 1998 where it became Pegasus Business Intelligence.

Director of Marketing Information Systems and Research, General Manager

Hilton International

Jan 1983 - Jan 1990 (7 years 1 month)

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