Anthony Artuso

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Paid Media Manager

Sep 2024 - Current (2 years 2 months)

Marketing Director

Stately

May 2023 - Sep 2024 (1 year 5 months)

- Built/led a high-performing marketing/creative team, with a $10M annual budget, implementing revamped media tactics, creative concepts and hands-on management of Meta and Google Ads leading to the following in the first 90 days (PoP): - Blended: Spend: +10%, New Customers: +81%, New Customer Rev: +55%, New Customer CPA: -39%, New Customer ROAS: +41%, Conversion Rate: +55%. - Meta: Spend: +27%, Conversions: +161%, CPA: -47%, ROAS: +69%. - Google: Spend: -53%, Conversions: +3%, CPA: -55%, ROAS: +94% - Leveraged advanced analytics tools (TripleWhale, Motion, Shoplift), provided strategic guidance to the CEO to deliver actionable insights that optimized program alignment, messaging, and KPIs for superior acquisition and retention. - Owned all

Account Director, Performance Marketing

Power Digital Marketing

Oct 2022 - Mar 2023 (6 months)

• Ensure client success by overseeing client-facing advertising teams (30-40 employees overall) implementing full-funnel SEM media plans across Paid Media (Google/Bing), Paid Social (Meta/Instagram), Amazon/DSP, Programmatic, Email/SMS, Affiliate, SEO, CRO, Public Relations, and TikTok.
• Craft compelling reporting and analysis using a combination of vivid storytelling while highlighting meaningful KPI data (LTV/CAC, MER, MQL/SQL generation, Sales and Order volume, Return on Ad Spend (ROAS),… Show more

Director of Paid Advertising

Power Digital Marketing

Jun 2021 - Mar 2023 (1 year 10 months)

Director of Client Success

Power Digital Marketing

Nov 2020 - Jul 2021 (9 months)

Specialist, Marketplace Search

Tinuiti

Mar 2019 - Oct 2020 (1 year 8 months)

- Build, design and optimize successful marketing campaigns within Amazon Seller Central, Amazon Marketing Services, and Amazon Vendor Central utilizing Sponsored Products, Sponsored Brands, and Amazon's Demand-Side Platform (DSP). - Responsible for account profitability, and ensuring contract deliverables were provided to clients' satisfaction - Provide in-depth KPI reporting and analysis on a weekly, monthly, quarterly, and annual basis highlighting site visits, sales volume, Return on… Show more

Lead Retail Search Manager

Tinuiti

Apr 2013 - May 2019 (6 years 2 months)

- Developed and executed a variety of major Google, Bing, Facebook, YouTube and web campaigns within budget and scope of online objectives. - Utilized various forms of ad campaigns including Paid Search, Display, Video, Retargeting, and Mobile advertising while employing various models of attribution (first click, last click, data driven0 - Managed monthly budgets ranging from $10K to approximately $300K per client. - Oversaw a team of 4-6 Retail Search Managers (RSM) who each managed… Show more

Media/Public Relations Intern

San Diego Sockers

Oct 2012 - Mar 2013 (6 months)

Act as liaison between Media Relations Director and various members of the San Diego media. Coordinate post game interviews between players, coaches, and members of media. Represent the team at various public events across San Diego County. Assist in preparation of press releases, statistical sheets, and game recaps.

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Remote Engineer/Promotions Lead

Mighty 1090 Sports Radio

Jan 2011 - Sep 2013 (2 years 9 months)

Full responsibility for all technical aspects of remote broadcasts (sound system, microphone levels, and headsets) Design layouts for full broadcasting events in various San Diego businesses Constructing and supervising promotional events in all participating businesses in southern California Interacting with listeners, various business owners, school officials, and lead media figures across southern California Coordinate and manage various promotional giveaways across San Diego… Show more

Event Coordinator

UC San Diego

Nov 2009 - Sep 2012 (2 years 11 months)

Coordinate large scale events with capacities of 35,000+ and budgets of $100,000+. Prepare all athletic facilities for all athletic contests year-round. Monitor all events and ensure all necessities are provided for all clients. Create, analyze, approve diagrams and blueprints for various events Maintain full schedule of weekly staff and special event staff

Senior Orientation Leader

UC San Diego

May 2008 - Sep 2010 (2 years 5 months)

Design a training regiment for 32 Orientation Leaders preparing them to each lead a group of 30 incoming freshmen throughout the orientation program. Assisting in the development of the two-day orientation program for Sixth College (UCSD) Lead a group of 30 incoming freshmen throughout their two-day orientation program, ensuring each of them complete it, while creating a welcoming atmosphere in which they feel comfortable. Mentoring younger Orientation Leaders, assisting them with… Show more

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Anthony Artuso

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