Lucas Dipietrantonio

My name is Lucas DiPietrantonio. I lead a powerful team that is leading the future of consumer marketing. DARKROOM: - Forbes 30U30 Recipient Marketing & Advertising North America (2024) - Inc 5000 2023 Fastest Growing Private Companies in America (#358) - Top 1% Varos Performance Marketing Agency (2023) Darkroom is a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses. We help high-growth commerce companies with Marketplace Management, Retail Media, Digital Strategy, Paid Media, Creative, and Overall Revenue Growth. We opened seven years ago, and now have over 80 people across 6 hubs in New York, Los Angeles, São Paulo, Lisbon, Barcelona, and Cairo. Our team has been responsible for over a billion dollars in trackable revenue for hundreds of commerce, retail, software, and B2C businesses. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability. Darkroom works with many of the fastest-growing companies across industries in the United States. My personal client list there includes Crate & Barrel, Olipop, Necessaire, Dwayne Johnson, Koio, and many more. On average, our strategy-driven approach increases marketing efficiency by 25% and reduces aggregate marketing costs by 30%. INVESTMENTS: Across our client work, I’ve been fortunate enough to invest in and advise some of the fastest-growing startups in the world through our venture vehicle Darkmatter. My shortlist includes commerce technology platforms like Triple Whale, FERMAT, Varos, Canal, and InHouse, consumer products like Tarform and Sauz, and ai technology products like onlife. I also am an owner and partner of Tejesta, a luxury eyewear brand based in Miami, and a co-founder of Spice, the performance marketing agency for restaurants. My work has been featured in Forbes, Ad Age, Entrepreneur, Adweek, and in several other notable publications. I write about my experiences scaling Darkroom, Darkmatter, and Tejesta, investing in high-growth commerce businesses, and optimizing my lifestyle for peak-performance. Learn more about me: https://lucasdipietrantonio.com/